HEY

Business Profile

Core Value Proposition

HEY provides a privacy-respecting, redesigned inbox with built-in calendar and collaboration tools, delivering a focused email experience and modern calendaring.

Target Customer

Individuals seeking a private, streamlined email experience and calendar, plus teams and small businesses needing multi-user email on a custom domain (HEY for Domains) with collaboration features.

Key Differentiator

Privacy-first email design (The Screener, Imbox, Paper Trail) combined with a modern, timeline-based calendar, built-in collaboration (Domains) and cross-platform accessibility across web, desktop, and mobile.

Implementation Timeline

Customers can start using HEY immediately via a 30-day free trial; pricing pages exist for ongoing plans, including HEY for Domains.

Pain Points

1Email clutter, spam, and unread message fatigue
2Lack of control over who can email you and how conversations are organized
3Outdated calendaring that hasn’t evolved with modern workflows
4Fragmented collaboration when multiple teammates discuss the same thread

Key Features

1The Screener: decide who can email you the first time someone messages you
2Imbox: focused inbox for important messages with active filtering
3Paper Trail: centralized place for receipts and transactional emails
4The Feed: newsletter and long-read content in a browsable stream
5Calendar: integrated, timeline-based calendar with features like multi-calendar support, time-zone handling, reminders, and event imports
6Workflows: track emails through stages and visually manage processes
7Contact Notes and Clips Library: store contact details and quick references
8Snippets: reusable templates for faster replies
9Domains for Teams: multi-user collaboration with shared threads and private teammate comments
10SMTP sending from HEY for Domains and external addresses
11Extensions and shared addresses (e.g., sales@, info@) for teams
12Autoreply, subject control, and linkable email sharing

Target Customer Industries

Decision Makers

1CEO
2Co-founder & CEO

Client Results

1Users report reduced spam, fewer unread emails, and less time sorting emails
2Enhanced focus and productivity through features like Focus & Reply and the Screener
3Improved team collaboration with shared threads and private teammate comments via HEY for Domains

Competitive Advantages

1Privacy-centric design (no spy pixel tracking, no data extraction, strong privacy protections)
2Control over who can email you (The Screener) and a focused Imbox for important messages
3Integrated calendar experience and cross-platform availability (Web, macOS, Windows, Linux, iOS, Android)
4Multi-user domain hosting for teams with shared conversations and private team notes
5Extensive security features (2FA for paying customers, hardware security keys, etc.)

Key Benefits

1Privacy and control over communications

2Focused, clutter-free inbox and organized workflows

3Integrated, timeline-based calendar

4Team collaboration on shared threads and domains

5Cross-platform accessibility and domain-based hosting

Additional Product Information

Product Description

A privacy-respecting inbox with a redesigned approach to email and calendars, built by 37signals, offering features like The Screener, Imbox, Paper Trail, The Feed, and an integrated HEY Calendar.

Target Market

Individuals and small to mid-sized teams seeking private, distraction-free email plus calendar, with options to run on their own domain via HEY for Domains.

Unique Value Proposition

Privacy-first, user-controlled email experience combined with a modern calendar and domain-based collaboration, accessible across platforms and devices.

Technical Requirements

Accessible on Web, macOS, Windows, Linux, iOS, and Android; supports Google/Outlook/Apple calendar imports; HEY for Domains offers multi-user, private threads, and SMTP sending; extensions available for team use.

Pricing Model

30-day free trial available; pricing information available on the Pricing page; HEY for Domains has its own pricing; trial terms stated as no obligation.

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