HEY
Business Profile
Core Value Proposition
HEY provides a privacy-respecting, redesigned inbox with built-in calendar and collaboration tools, delivering a focused email experience and modern calendaring.
Target Customer
Individuals seeking a private, streamlined email experience and calendar, plus teams and small businesses needing multi-user email on a custom domain (HEY for Domains) with collaboration features.
Key Differentiator
Privacy-first email design (The Screener, Imbox, Paper Trail) combined with a modern, timeline-based calendar, built-in collaboration (Domains) and cross-platform accessibility across web, desktop, and mobile.
Implementation Timeline
Customers can start using HEY immediately via a 30-day free trial; pricing pages exist for ongoing plans, including HEY for Domains.
Pain Points
- 1Email clutter, spam, and unread message fatigue
- 2Lack of control over who can email you and how conversations are organized
- 3Outdated calendaring that hasn’t evolved with modern workflows
- 4Fragmented collaboration when multiple teammates discuss the same thread
Key Features
- 1The Screener: decide who can email you the first time someone messages you
- 2Imbox: focused inbox for important messages with active filtering
- 3Paper Trail: centralized place for receipts and transactional emails
- 4The Feed: newsletter and long-read content in a browsable stream
- 5Calendar: integrated, timeline-based calendar with features like multi-calendar support, time-zone handling, reminders, and event imports
- 6Workflows: track emails through stages and visually manage processes
- 7Contact Notes and Clips Library: store contact details and quick references
- 8Snippets: reusable templates for faster replies
- 9Domains for Teams: multi-user collaboration with shared threads and private teammate comments
- 10SMTP sending from HEY for Domains and external addresses
- 11Extensions and shared addresses (e.g., sales@, info@) for teams
- 12Autoreply, subject control, and linkable email sharing
Target Customer Industries
Decision Makers
- 1CEO
- 2Co-founder & CEO
Client Results
- 1Users report reduced spam, fewer unread emails, and less time sorting emails
- 2Enhanced focus and productivity through features like Focus & Reply and the Screener
- 3Improved team collaboration with shared threads and private teammate comments via HEY for Domains
Competitive Advantages
- 1Privacy-centric design (no spy pixel tracking, no data extraction, strong privacy protections)
- 2Control over who can email you (The Screener) and a focused Imbox for important messages
- 3Integrated calendar experience and cross-platform availability (Web, macOS, Windows, Linux, iOS, Android)
- 4Multi-user domain hosting for teams with shared conversations and private team notes
- 5Extensive security features (2FA for paying customers, hardware security keys, etc.)
Key Benefits
Additional Product Information
Product Description
A privacy-respecting inbox with a redesigned approach to email and calendars, built by 37signals, offering features like The Screener, Imbox, Paper Trail, The Feed, and an integrated HEY Calendar.
Target Market
Individuals and small to mid-sized teams seeking private, distraction-free email plus calendar, with options to run on their own domain via HEY for Domains.
Unique Value Proposition
Privacy-first, user-controlled email experience combined with a modern calendar and domain-based collaboration, accessible across platforms and devices.
Technical Requirements
Accessible on Web, macOS, Windows, Linux, iOS, and Android; supports Google/Outlook/Apple calendar imports; HEY for Domains offers multi-user, private threads, and SMTP sending; extensions available for team use.
Pricing Model
30-day free trial available; pricing information available on the Pricing page; HEY for Domains has its own pricing; trial terms stated as no obligation.
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