Hobbycraft Online Craft Supplies Store
Business Profile
Core Value Proposition
[Hobbycraft Online Craft Supplies Store] provides a wide range of craft supplies for art, knit and stitch, papercraft, wedding, party, baking and more, available online and in over 100 UK stores.
Target Customer
UK-based shoppers and hobbyists looking for craft supplies; Hobbycraft Club members; workshop/DIY enthusiasts; families and individuals purchasing for gifts or projects.
Key Differentiator
Extensive, categorized catalog spanning art, sewing, knitting, papercraft, baking, home & storage, party & occasions, and more; both online shopping and a large physical store network (over 100 UK stores); ongoing promotions and a loyalty/discount program (Hobbycraft Club) with targeted discounts; free delivery over £25.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Need for a one-stop shop with a broad range of craft supplies across many categories
- 2Desire for discounts or promotions on craft purchases
- 3Convenience of shopping either online or in physical stores
Key Features
- 1Online shop with search and category navigation across numerous craft disciplines
- 2Physical retail presence of over 100 UK stores
- 3Hobbycraft Club offering discounts (e.g., 25% off Knitcraft Yarn)
- 4Promotions and bundle offers (e.g., various sales and discounts like 'Save Up to 20% on Cricut' and other offers)
- 5Inspiration/idea hub and workshop/events (Workshops, ideas hub, and projects)
Target Customer Industries
Competitive Advantages
- 1Very broad, multi-category catalog tailored for hobbyists and makers
- 2Combination of online and in-store shopping with a large UK footprint
- 3Promotions, discounts, and a dedicated club program to drive loyalty
- 4Regular deals and bundles across popular craft categories
Key Benefits
Additional Product Information
Product Description
A multi-category online and in-store retailer offering art, knitting & crochet, papercraft, baking, sewing, sewing notions, home & storage, party & occasions, and more, with additional workshops and inspiration content.
Target Market
Craft enthusiasts and hobbyists in the UK, including individuals purchasing for personal projects, gifts, or workshops; shoppers who value both online access and physical store locations.
Unique Value Proposition
Hobbycraft combines a vast, categorized catalog of craft supplies with a large UK store network and promotions/club discounts, providing convenient access to materials for a wide range of crafts in both online and in-person formats.
Technical Requirements
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Pricing Model
Retail pricing with promotional discounts; free delivery on orders over £25; ongoing offers and club discounts (e.g., 25% off Knitcraft Yarn; other promotional codes).
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