Hockey Canada
Business Profile
Core Value Proposition
Hockey Canada provides governance and development of hockey in Canada, uniting 13 member branches and local minor hockey associations to grow the game at all levels and support Canada's national teams.
Target Customer
Players (youth to elite), coaches, officials, minor hockey associations, member branches, volunteers, fans, and donors in Canada.
Key Differentiator
National governing body with a unified program spanning grassroots to national teams, backed by dedicated foundations (Hockey Canada Foundation, Fifth Line Foundation) and a wide range of development, safety, and event initiatives.
Implementation Timeline
Value and benefits are available upon engagement; season-based activities with defined schedules (e.g., 2025-26 seasons, 2025 Para Cup, 2025 U17 World Challenge, etc.).
Pain Points
- 1Need for coordinated growth of hockey across provinces and associations.
- 2Need for funding/support programs for players and athletes (Assist Fund).
- 3Need for mental health awareness, inclusion, and community initiatives in hockey.
Key Features
- 1National teams for Men, Women, and Para; participation in IIHF, IPC world championships, Olympics and Paralympics.
- 2Programs and resources for coaching, officiating, player development, safety, and learning (Safety, Rule Book, Learning Lab, Drill Hub, etc.).
- 3Community initiatives and foundations (Hockey Canada Foundation, Assist Fund, Fifth Line Foundation) and Para Cup / national championships.
- 4Schedules and events for major championships and tournaments (e.g., U17 World Challenge, U18 Women's Nationals, Junior A World Challenge, Para Cup).
- 5Diversity, inclusion initiatives and events (Diversity & Inclusion, Asian Heritage Month, Pride Month).
- 6Fan engagement and ticket access (Team Canada pages, tickets, team stores).
Target Customer Industries
Decision Makers
- 1Coach
- 2Official
Client Results
- 1National Women's Team has won 11 IIHF World Championship gold medals and 4 Olympic gold medals since 1990.
- 2National Junior Team has won 20 gold medals at the IIHF World Junior Championship since 1982.
- 3Olympic Winter Games (Men's) history includes multiple golds, with Canada highlighting dominance in past Games.
- 4Para Hockey Team has won Paralympic golds and IPC World Para Hockey Championship golds.
Competitive Advantages
- 1Official national governing body for hockey in Canada with long-standing success across national teams.
- 2Structured across multiple levels (Men, Women, Junior, Para) with a comprehensive competition calendar and development resources.
- 3Strong partnerships and foundations (Hockey Canada Foundation, Fifth Line Foundation) for funding and mental health initiatives.
- 4Independent Safe Sport Complaint Process and resources for safety and compliance.
Key Benefits
Case Studies & Success Stories
HCF Assist Fund in Action – Christo
The Assist Fund helped Christopher Roy return to hockey after battling leukemia.
Additional Product Information
Product Description
The national governing body for hockey in Canada, coordinating 13 member branches and local associations to grow the game at all levels and oversee Canada's national teams (men's, women's, and para).
Target Market
Players, coaches, officials, minor hockey associations, member branches, volunteers, fans, and donors in Canada.
Unique Value Proposition
Hockey Canada unifies hockey governance, development, and competition across Canada, connecting grassroots participation with elite national teams and community initiatives through a structured network of member branches and foundations.
Technical Requirements
Not specified in content
Pricing Model
Not disclosed
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