Holland Area Convention & Visitors Bureau (Holland Visitors Bureau)

Business Profile

Core Value Proposition

Holland Area Convention & Visitors Bureau provides free group travel planning and tourism information to help organizers plan Holland, Michigan visits, including custom itineraries, site visits, familiarization tours, and promotional materials.

Target Customer

Group travel organizers, tour operators, and meeting planners seeking to host group trips or events in Holland, Michigan

Key Differentiator

Free personalized planning by a dedicated local meetings expert, with services including custom itineraries, site visits, familiarization tours, promotional materials, and help coordinating accommodations, dining, and entertainment across multiple venues

Implementation Timeline

Not specified in the content

Pain Points

1Finding suitable venues and hotels for group events and coordinating group rates
2Planning a cohesive itinerary that includes dining, entertainment, and activities for groups
3Accessing promotional materials and coordinating site visits or familiarization tours

Key Features

1Custom Itinerary Design
2Site Visits and Familiarization Tours
3Promotional Materials (photos, brochures, maps)
4Booking Accommodations, Dining, and Entertainment for groups
5Access to venues, hotels, and attractions with expert guidance

Target Customer Industries

Decision Makers

1Milly Hudgins - Media & Markets Manager
2Milly Hudgins - Meetings Expert

Client Results

1Free, customized group travel planning and support
2Site visits and familiarization tours to facilitate decision-making
3Promotional materials to aid marketing the group visit
4Assistance with negotiating group hotel rates and coordinating dining/entertainment

Competitive Advantages

1No-cost planning and concierge-style services for group travel
2Local expertise with a dedicated meetings expert (Milly Hudgins)
3Wide range of venues, hotels, and attractions in Holland, including downtown options
4Structured support for itineraries, site visits, and promotional materials

Key Benefits

1Free group travel planning

2Custom itineraries

3Site visits and familiarization tours

4Promotional materials for groups

5Assistance with accommodations, dining, and entertainment

6Access to multiple venues and hotels

Additional Product Information

Product Description

Group travel planning and tourism information provider for Holland, Michigan, offering free planning services, itineraries, site visits, and promotional materials for groups and meetings.

Target Market

Group travel organizers, tour operators, and meeting planners planning visits or events in Holland, Michigan

Unique Value Proposition

Free, personalized group travel planning with a local expert, including itineraries, site visits, and promotional materials tailored to Holland's venues and attractions

Technical Requirements

Not specified

Pricing Model

Free (no-cost planning services)

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