Honey
Business Profile
Core Value Proposition
Honey provides automatic coupons, price tracking, and deal discovery to help online shoppers save money.
Target Customer
Online shoppers using desktop browsers who install the Honey extension (Chrome, Safari, Firefox, Edge, Opera); 17+ million members as evidence of user base.
Key Differentiator
Automatic coupon testing with a single click, Droplist price drop alerts, Amazon seller price comparison and price history, and PayPal rewards integration (Honey Gold) all in one browser extension.
Implementation Timeline
Immediate value after installation: a few clicks to add the extension; ongoing savings and price alerts begin once configured (Droplist items monitored, price history shown, etc.).
Pain Points
- 1Finding valid coupon codes across 30,000+ sites can be time-consuming.
- 2Determining the best price when multiple sellers or price changes occur (price history and price tracking needed).
- 3Missing price drops or deals without constant manual monitoring.
Key Features
- 1Automatic coupons: Honey automatically tests codes at checkout with a single click.
- 2Droplist: Price drop alerts for items saved to Droplist across 800+ stores (including Amazon, Macy's, Target, Walmart).
- 3Amazon price tracking: Price comparison across Amazon sellers and price history insights.
- 4Price drop alerts and price history tools for broader shopping needs.
- 5PayPal Rewards: Honey Gold points redeemable for cash, gift cards, or PayPal shopping credits.
Target Customer Industries
Client Results
- 1Increased savings on purchases through automatic coupon application and price monitoring.
- 2Cash back, gift cards, or PayPal credits through Honey Gold rewards.
- 3Price drop alerts that help users decide when to buy.
Competitive Advantages
- 1Free to use.
- 2Large coverage (>30,000 stores) and multi-site comparison.
- 3Automation that reduces manual coupon searching and testing.
- 4Integrated price tracking, history, and Droplist alerts.
- 5PayPal Honey ecosystem integration (Gold rewards).
Key Benefits
Case Studies & Success Stories
Droplist user testimonials
Users report saving money by watching price drops and using Honey to apply coupons; testimonials highlight ease of use and effectiveness of Droplist and coupon testing.
Amazon price comparison and savings
Users describe finding better prices across Amazon sellers, price history insights, and effective price drop alerts for Amazon purchases.
PayPal Rewards / Gold points user experiences
Users share experiences redeeming Honey Gold for cash, gift cards, or PayPal shopping credits, emphasizing the rewards aspect.
Additional Product Information
Product Description
A browser extension that automatically finds and applies coupon codes, tests them at checkout, tracks price changes with Droplist, provides price history and Amazon price comparison, and includes a rewards program (Honey Gold) via PayPal.
Target Market
Online shoppers across thousands of stores (notably major retailers like Amazon, Walmart, Target, Macy’s, Nordstrom), evidenced by user base and merchant testimonials.
Unique Value Proposition
One free, easy-to-use browser extension that automatically finds the best coupon codes, tracks prices and drops, compares Amazon prices, and offers a rewards program, delivering savings across 30,000+ sites.
Technical Requirements
Desktop extension supported on Chrome, Safari, Firefox, Edge, and Opera; 100% free to use.
Pricing Model
Free to use; rewards-based earning (Honey Gold) with PayPal Rewards integration; branding notes indicate ownership by PayPal.
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