Hormel Foods
Business Profile
Core Value Proposition
Hormel Foods provides a diversified portfolio of branded foods to retailers, foodservice operators and consumers worldwide, powered by leading brands such as SPAM, PLANTERS, HORMEL GATHERINGS and JENNIE-O.
Target Customer
Retailers, foodservice operators, and end consumers globally
Key Differentiator
Large, leading-brand portfolio (40+ brands) with No.1 or No.2 market positions in their categories, global footprint across 80+ countries, and a strong emphasis on storytelling and social impact
Implementation Timeline
Not stated
Pain Points
- 1Need for trusted, leading brands across meat, snacks, meals and sauces
- 2Requirement for broad geographic reach and distribution
- 3Desire for corporate social responsibility and community engagement
Key Features
- 140+ brands with No.1 or No.2 market positions in their categories
- 2Products sold in more than 80 countries
- 3Iconic brands across Meat & Proteins, Snacks, Meals, Healthy Living/Wellness, Side Dishes, Global Cuisine, Sauces/Toppings
- 4Brand storytelling and digital/brand experiences
- 5Global Impact programs and Hunger Action Month philanthropy
Target Customer Industries
Decision Makers
- 1Vice President of Digital Strategy
Client Results
- 1Brand leadership: Over 40 brands are No.1 or No.2 in their categories
- 2Global reach: Products sold in more than 80 countries
- 3Social impact: 15 years of plant-led giving, donating $332,000 to 46 organizations during Hunger Action Month
- 4Transparency and accountability: 2024 Global Impact Report published
Competitive Advantages
- 1Extensive, leading portfolio with category leadership
- 2Global distribution and brand recognition across multiple markets
- 3Commitment to social impact and sustainability (Global Impact; Hunger Action Month)
Key Benefits
Case Studies & Success Stories
The Power of Coalition
In partnership with local organizations, Hormel Foods sponsors the Nourishing Champions snack-packing event at Austin High School.
Beyond the Blue Can
Spotlight on SPAM brand, illustrating modern twists to a worldwide staple and culinary innovation.
Built for Bold Solutions
How Svetlana Pena is inspiring innovation at Hormel Foods.
Additional Product Information
Product Description
A global branded food company with more than 20,000 employees worldwide, offering a portfolio of brands across Meat & Proteins, Snacks, Meals, Healthy Living/Wellness, and more.
Target Market
Global retailers and foodservice operators, and end consumers seeking brands like SPAM, PLANTERS, HORMEL GATHERINGS, and JENNIE-O
Unique Value Proposition
Leading portfolio of 40+ brands with category leadership, global reach across 80+ countries, and a commitment to social impact.
Technical Requirements
Not specified
Pricing Model
Not specified
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