Hormel Foods

Business Profile

Core Value Proposition

Hormel Foods provides a diversified portfolio of branded foods to retailers, foodservice operators and consumers worldwide, powered by leading brands such as SPAM, PLANTERS, HORMEL GATHERINGS and JENNIE-O.

Target Customer

Retailers, foodservice operators, and end consumers globally

Key Differentiator

Large, leading-brand portfolio (40+ brands) with No.1 or No.2 market positions in their categories, global footprint across 80+ countries, and a strong emphasis on storytelling and social impact

Implementation Timeline

Not stated

Pain Points

1Need for trusted, leading brands across meat, snacks, meals and sauces
2Requirement for broad geographic reach and distribution
3Desire for corporate social responsibility and community engagement

Key Features

140+ brands with No.1 or No.2 market positions in their categories
2Products sold in more than 80 countries
3Iconic brands across Meat & Proteins, Snacks, Meals, Healthy Living/Wellness, Side Dishes, Global Cuisine, Sauces/Toppings
4Brand storytelling and digital/brand experiences
5Global Impact programs and Hunger Action Month philanthropy

Target Customer Industries

Decision Makers

1Vice President of Digital Strategy

Client Results

1Brand leadership: Over 40 brands are No.1 or No.2 in their categories
2Global reach: Products sold in more than 80 countries
3Social impact: 15 years of plant-led giving, donating $332,000 to 46 organizations during Hunger Action Month
4Transparency and accountability: 2024 Global Impact Report published

Competitive Advantages

1Extensive, leading portfolio with category leadership
2Global distribution and brand recognition across multiple markets
3Commitment to social impact and sustainability (Global Impact; Hunger Action Month)

Key Benefits

1Trusted brand leadership and product variety

2Global distribution and availability

3Contribution to communities through philanthropy and sustainability

4Continuous brand storytelling and innovation

Case Studies & Success Stories

The Power of Coalition

Case #1

In partnership with local organizations, Hormel Foods sponsors the Nourishing Champions snack-packing event at Austin High School.

Beyond the Blue Can

Case #2

Spotlight on SPAM brand, illustrating modern twists to a worldwide staple and culinary innovation.

Built for Bold Solutions

Case #3

How Svetlana Pena is inspiring innovation at Hormel Foods.

Additional Product Information

Product Description

A global branded food company with more than 20,000 employees worldwide, offering a portfolio of brands across Meat & Proteins, Snacks, Meals, Healthy Living/Wellness, and more.

Target Market

Global retailers and foodservice operators, and end consumers seeking brands like SPAM, PLANTERS, HORMEL GATHERINGS, and JENNIE-O

Unique Value Proposition

Leading portfolio of 40+ brands with category leadership, global reach across 80+ countries, and a commitment to social impact.

Technical Requirements

Not specified

Pricing Model

Not specified

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