Hornet
Business Profile
Core Value Proposition
Hornet provides a global queer social network and chat app for gay men, prioritizing privacy and community while offering editorial-curated content and social features.
Target Customer
Gay men worldwide; LGBTQ+ community; advertisers seeking to reach the queer demographic.
Key Differentiator
Privacy-centric design created by the queer community for the queer community; large global user base; integrated features like Spaces, video chat, live streaming (Hornet Live), and map-based discovery (HornetX) with editorial support and influencer network.
Implementation Timeline
Not specified in the content; indicates immediate availability for sign-up and use.
Pain Points
- 1Need for a safe, privacy-first online space for self-expression within the queer community.
- 2Desire to connect with others who share interests in a social app that emphasizes moderation and safety.
- 3Want for engaging queer-focused content and interactive features (videos, live streams, travel discovery).
Key Features
- 1Feed with posts from followed users, nearby users, and influencers
- 2Video chat and short video stories
- 3Hashtags, filters, and interest-based search
- 4Virtual travel feature
- 5Stories, live-streaming (Hornet Live), and map-based discovery (HornetX)
Target Customer Industries
Decision Makers
- 1Advertising Sales Director
- 2Brand Partnerships Manager
- 3Marketing Manager
- 4VP of Marketing
- 5Advertising/Brand Partnerships Director
Client Results
- 1_global reach_: 100 million+ users worldwide
- 2Engagement metrics_: 2.3+ million monthly active users; 100+ minutes average time spent in-app per week; 21 million messages sent per day
- 3Advertising reach_: ability to reach the queer demographic with authentic brand partnerships
Competitive Advantages
- 1Privacy-first design with active moderation and safety emphasis
- 2Massive global user base and queer-focused community
- 3Diverse product offerings (Hornet Live, HornetX, Spaces) and editorial/network of influencers
- 4Free 24/7 support
- 5Content and community curated by editors and a worldwide network of influencers
Key Benefits
Additional Product Information
Product Description
Hornet is a queer social network and gay chat app with over 100 million users worldwide, featuring feeds, stories, video chat, and travel/discovery capabilities. The product family includes Hornet Live (live-streaming) and HornetX (map-based discovery).
Target Market
Global LGBTQ+ community, particularly gay men; advertisers aiming to reach queer audiences.
Unique Value Proposition
A privacy-focused, globally connected queer social platform built by and for the queer community, offering diverse ways to connect, discover, and engage with a large, engaged audience.
Technical Requirements
Available on iOS, Android, and the Web; sign-up required to access features.
Pricing Model
Free to download and sign up; no pricing details provided in the content.
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