HRS Hotel Booking Platform

Business Profile

Core Value Proposition

HRS Hotel Booking Platform provides exclusive discounts for myHRS members, flexible cancellation until 18:00 on arrival day, miles/points earning, and 24/7 support for business travelers.

Target Customer

{"Business travelers","Travel managers / travel coordinators in small- to mid-sized companies"}

Key Differentiator

Authentic hotel reviews only from guests who booked via HRS; exclusive myHRS member benefits (up to 50% savings, flexible 18:00 cancellation), and digital payments/invoices supported by a smartphone-enabled travel experience.

Implementation Timeline

Immediate value after free myHRS registration and selecting hotels; discounts apply at the time of booking; direct payment and digital invoices are available in the booking flow and after stay.

Pain Points

1Complex and time-consuming hotel booking and expense management
2Need for flexible cancellation policies for business trips
3Difficulty ensuring travel costs are controlled and receipts are readily available

Key Features

1myHRS membership with exclusive discounts up to 50%, flexible cancellation, and miles/points earning
224/7 customer service and business-travel support
3Direct payment at booking with multiple digital payment options
4Digital invoicing and easy post-trip expense reporting
5Check-in/check-out and payment via the HRS app on smartphones
6Authentic hotel reviews from guests who booked through HRS
7Specialized hotel categories for business travelers (Business Hotels, Tagungshotels, City Hotels, Wellness, Design Hotels)

Target Customer Industries

Decision Makers

1Travel Manager
2Procurement Manager
3Finance Manager

Client Results

1Savings of up to 50% on top business hotels
2Faster, paper-free travel expense reporting with digital invoices
3Greater travel flexibility via cancellation up to 18:00 on arrival day
4Miles/points earned with each booking

Competitive Advantages

1Exclusive discounts for myHRS members
2Flexible cancellation options in many hotels
3Authentic reviews from HRS-booked guests only
4Integrated digital payments, fast check-out, and immediate digital invoices
5Smartphone-enabled travel management (app) and 24/7 support

Key Benefits

1Discounts up to 50%

2Flexible cancellation until 18:00 on arrival day

3Miles & points earned on bookings

4Digital invoices and easy expense management

524/7 customer support

6Direct payment at booking with multiple digital payment options

Additional Product Information

Product Description

Online hotel booking platform for business travelers offering exclusive member benefits (myHRS), flexible cancellation, loyalty rewards, authentic reviews, digital payments and invoices, and smartphone-enabled travel management.

Target Market

Business travelers and travel managers in small to mid-sized enterprises seeking corporate hotel bookings and travel management.

Unique Value Proposition

Exclusive myHRS member discounts (up to 50%), flexible cancellation, loyalty rewards, authentic reviews, and digital payments/invoices integrated into a single platform for efficient business travel.

Technical Requirements

Requires internet access; free myHRS account; supports digital payments (credit card, Google Pay, Apple Pay); smartphone app for check-in/out and payments; email invoicing.

Pricing Model

Free to join myHRS; discounts up to 50% depend on hotel and membership; hotel rates vary by property.

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