Humble Bundle
Business Profile
Core Value Proposition
Humble Bundle provides curated bundles of games, books, and software with a pay-what-you-want model, supporting charity with each purchase.
Target Customer
Individuals who enjoy video games, books, and software, particularly those interested in supporting charitable causes.
Key Differentiator
Humble Bundle is unique for its pay-what-you-want pricing model and the integration of charitable donations with every purchase.
Implementation Timeline
Customers can see immediate value by accessing and downloading content upon purchase.
Pain Points
- 1Access to affordable digital content
- 2Desire to support charities while purchasing products
- 3Finding curated collections of diverse content
Key Features
- 1Pay-what-you-want pricing model
- 2Curated bundles of games, books, and software
- 3Charitable donations with each purchase
- 4Tiers to unlock more content based on contribution
- 5Limited-time offers for exclusive bundles
Target Customer Industries
Client Results
- 1Over $271,000,000 contributed to charity since 2010
- 2Access to diverse gaming, book, and software bundles at affordable prices
Competitive Advantages
- 1Unique pay-what-you-want model
- 2Charitable contributions with every purchase
- 3Wide variety of curated content across games, books, and software
Key Benefits
Additional Product Information
Product Description
Humble Bundle sells curated bundles of games, books, and software, allowing customers to pay what they want while supporting charity.
Target Market
Individuals who are interested in digital content and supporting charitable causes.
Unique Value Proposition
Humble Bundle combines affordable digital content with charitable giving, offering unique deals through a pay-what-you-want model.
Technical Requirements
Compatible with multiple platforms including Windows, Mac, Linux, Nintendo Switch, Steam, and Oculus Rift.
Pricing Model
Pay-what-you-want model with tiered bundles that unlock more content based on contribution.
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