Husqvarna Forest & Garden
Business Profile
Core Value Proposition
Husqvarna Forest & Garden provides a full range of forest and gardening tools including lawn mowers, chainsaws, robotic mowers and more for both professionals and homeowners.
Target Customer
Professionals (forestry, landscaping, park/garden maintenance) and demanding consumers/homeowners needing outdoor power equipment.
Key Differentiator
Long heritage since 1689 with industry-changing innovations (anti-vibration, automatic chain-break on chainsaws) and the world's first commercial robotic mower (Automower), plus a broad, integrated product ecosystem including a battery-powered line.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need for high-performance outdoor power equipment capable of handling forests, parks and gardens
- 2Safety and usability concerns when using powerful tools in outdoor environments
- 3Requirement for a wide, integrated range of tools (from chainsaws to robotic mowing) to cover multiple outdoor tasks
Key Features
- 1Robotic lawn mowers (Automower) for autonomous, consistent lawn care
- 2Battery-powered devices with a dedicated ‘Pure Husqvarna power’ range
- 3Extensive product range including chainsaws, lawn mowing, pruning, power cutters, pressure washers, tillers, pumps, generators, and accessories
- 4Safety and usability innovations (anti-vibration, automatic chain-break on chainsaws)
- 5Global availability and a multi-country presence across regions
Target Customer Industries
Client Results
- 1Efficient completion of outdoor tasks with high performance, usability and safety
- 2Ability to cover diverse outdoor environments (forests, parks, gardens) with a broad toolset
- 3Reliable power and performance to handle toughest outdoor conditions
Competitive Advantages
- 1Industrial leadership in innovations (anti-vibration, automatic chain-break, first commercial robotic mower)
- 2Comprehensive product ecosystem spanning entry-level to professional-grade equipment
- 3Longstanding heritage and global presence
- 4Strong emphasis on safety, usability and performance
Key Benefits
Additional Product Information
Product Description
A full range of forest and gardening tools including lawn mowers, chainsaws, robotic mowers and more for professionals and homeowners.
Target Market
Professionals (forestry, landscaping, maintenance) and demanding consumers/homeowners worldwide seeking outdoor power equipment
Unique Value Proposition
Heritage of performance, safety and usability combined with a broad, innovative product lineup and leadership in robotic mowing for both professional and residential outdoor tasks.
Technical Requirements
Not specified in the provided content
Pricing Model
Prices shown are 'Recommended Retail Prices' on some regional pages
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