IAB Tech Lab

Business Profile

Core Value Proposition

IAB Tech Lab provides foundational technology and standards that enable growth and trust in the digital media ecosystem.

Target Customer

Digital publishers, ad technology firms, agencies, marketers, and other member companies involved in the digital media ecosystem.

Key Differentiator

IAB Tech Lab is unique in its role as a non-profit consortium that defines open technical standards across the ad-supported digital economy.

Implementation Timeline

Immediate access to industry standards and tools; ongoing participation in working groups for continuous improvement

Pain Points

1Brand safety and ad fraud
2Identity, data, and consumer privacy
3Ad experiences and measurement

Key Features

1OpenRTB real-time bidding protocol
2ads.txt anti-fraud specification
3Open Measurement SDK for viewability and verification
4VAST video specification
5DigiTrust identity service

Target Customer Industries

Decision Makers

1CEO
2COO
3Marketing Manager
4Ad Technology Specialist

Client Results

1Growth of a secure and private ad-supported digital economy
2Establishment of global, open interoperable technology standards
3Increased trust and efficiency in the digital media ecosystem

Competitive Advantages

1Global community and consortium model
2Comprehensive suite of standards and protocols
3High level of industry recognition and collaboration with major players like Amazon and NBCUniversal

Key Benefits

1Participation in a global community setting industry standards

2Access to cutting-edge tools and technologies

3Opportunities to influence the direction of digital media standards

Additional Product Information

Product Description

A non-profit consortium that develops technology and standards for the digital media ecosystem.

Target Market

Entities involved in digital publishing, ad technology, and marketing.

Unique Value Proposition

IAB Tech Lab is recognized for setting widely-adopted standards that ensure safety, privacy, and efficiency in digital advertising.

Technical Requirements

Access to code repositories and ability to contribute to standard development.

Pricing Model

Membership dues based on global revenue; includes discounts and various membership levels.

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