IAB Tech Lab
Business Profile
Core Value Proposition
IAB Tech Lab provides foundational technology and standards that enable growth and trust in the digital media ecosystem.
Target Customer
Digital publishers, ad technology firms, agencies, marketers, and other member companies involved in the digital media ecosystem.
Key Differentiator
IAB Tech Lab is unique in its role as a non-profit consortium that defines open technical standards across the ad-supported digital economy.
Implementation Timeline
Immediate access to industry standards and tools; ongoing participation in working groups for continuous improvement
Pain Points
- 1Brand safety and ad fraud
- 2Identity, data, and consumer privacy
- 3Ad experiences and measurement
Key Features
- 1OpenRTB real-time bidding protocol
- 2ads.txt anti-fraud specification
- 3Open Measurement SDK for viewability and verification
- 4VAST video specification
- 5DigiTrust identity service
Target Customer Industries
Decision Makers
- 1CEO
- 2COO
- 3Marketing Manager
- 4Ad Technology Specialist
Client Results
- 1Growth of a secure and private ad-supported digital economy
- 2Establishment of global, open interoperable technology standards
- 3Increased trust and efficiency in the digital media ecosystem
Competitive Advantages
- 1Global community and consortium model
- 2Comprehensive suite of standards and protocols
- 3High level of industry recognition and collaboration with major players like Amazon and NBCUniversal
Key Benefits
Additional Product Information
Product Description
A non-profit consortium that develops technology and standards for the digital media ecosystem.
Target Market
Entities involved in digital publishing, ad technology, and marketing.
Unique Value Proposition
IAB Tech Lab is recognized for setting widely-adopted standards that ensure safety, privacy, and efficiency in digital advertising.
Technical Requirements
Access to code repositories and ability to contribute to standard development.
Pricing Model
Membership dues based on global revenue; includes discounts and various membership levels.
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