IE University

Business Profile

Core Value Proposition

IE University provides transformative higher education to shape leaders with a global vision, a human-centered approach, and an entrepreneurial spirit.

Target Customer

{"Prospective undergraduate and master's students","PhD candidates","Executives seeking lifelong learning and executive education","Corporate partners and employers","Alumni and families"}

Key Differentiator

Liquid Learning educational experience; two immersive campuses in Madrid and Segovia; strong emphasis on entrepreneurship, humanities, and innovation; global network with 30 international offices; active research and partnerships; broad portfolio spanning undergraduate to lifelong learning and executive education.

Implementation Timeline

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Pain Points

1Need for globally oriented, leadership-focused higher education that combines entrepreneurship with humanistic learning
2Desire for technology-enabled, innovative learning experiences (Liquid Learning) and AI-driven education
3Access to financial aid, student services, and flexible programs across undergraduate, master’s, doctorate, and continuing education

Key Features

1Comprehensive program portfolio: Undergraduate, Master’s, Doctorate, Lifelong Learning, Alternative Credentials, IE Summer School
2Executive Education and Corporate Relations offerings
3Two campuses: Madrid and Segovia, with campus life and on-site experiences
4Over 1,500 events per year and a broad global network of offices
5Research and publishing ecosystem (IE Insights, IE Publishing) and partnerships

Target Customer Industries

Competitive Advantages

1Liquid Learning approach that personalizes the learning path
2Global presence with 30 international offices and two major campuses
3Extensive program portfolio across undergraduate, master's, doctorate, lifelong learning, and executive education
4Financial aid options, scholarships, flexible payment plans, and financing options
5Active campus life, events, and a robust alumni and corporate relations network

Key Benefits

1Global network and diverse programs

2AI-driven innovation and cutting-edge learning experiences

3Financial aid options and flexible financing

4Immersive campus life in Madrid and Segovia

5Extensive events and a robust alumni and corporate relations ecosystem

Additional Product Information

Product Description

A leading higher education institution offering undergraduate, master’s, doctoral, and lifelong learning programs across schools (Architecture & Design, Business, Politics, Economics & Global Affairs, Science & Technology, Law, Humanities) with campuses in Madrid and Segovia, focused on education, research, and innovation.

Target Market

Prospective students (undergraduate and graduate), executives seeking continuing education, corporate partners, and international researchers and alumni

Unique Value Proposition

IE University combines a global, entrepreneurial, and human-centered approach with a disruptive Liquid Learning model and a strong partnership network to shape future leaders.

Technical Requirements

Not specified in content

Pricing Model

Not specified; financial aid options, scholarships, flexible payment plans, and financing options

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