Improvely
Business Profile
Core Value Proposition
Improvely provides conversion tracking and click fraud monitoring to optimize online marketing.
Target Customer
Digital marketers, marketing teams, and agencies managing online campaigns and client reporting
Key Differentiator
Integrated platform offering built-in click fraud monitoring, automatic visitor/customer profiles, real-time dashboards, and white-label agency reporting all in one hub
Implementation Timeline
First 14 days free trial to evaluate the product; reports update in real time as events occur
Pain Points
- 1Ad budgets squandered on fraudulent or non-converting clicks
- 2Difficulty attributing conversions across multiple campaigns and channels
- 3Need for branded, shareable client reports and easy collaboration with teams and clients
Key Features
- 1Advanced conversion tracking and attribution
- 2Custom funnel reports and conversion goal tracking
- 3Customer profiles with past visits and lifetime value
- 4Built-in click fraud monitoring with real-time alerts
- 5Agency/white-label capabilities: client access, branding, and reporting
- 6Real-time dashboards, CSV/Excel exports, API access, and data imports
Target Customer Industries
Decision Makers
- 1CEO
Client Results
- 1Better understanding of which campaigns drive conversions and revenue
- 2Protection of advertising budgets from fraudulent clicks
- 3Identification of best customers and effective channels
- 4Real-time visibility into key metrics and easy data export
Competitive Advantages
- 1All-in-one platform combining conversion tracking, attribution, and click fraud monitoring
- 2Real-time data updates and detailed fraud indicators (IP, location, referrers, etc.)
- 3Branded, client-facing reports with white-label options for agencies
- 4Easy data import/export and API access for customization
- 5Dedicated fraud alerts and action-ready reports
Key Benefits
Case Studies & Success Stories
Shortstack testimonial
Jim Belosic, CEO of Shortstack, claimed Improvely offers functionality beyond Google Analytics and helps track conversions and detect fraud.
Additional Product Information
Product Description
Conversion tracking and click fraud monitoring platform that aggregates multi-channel marketing data, provides attribution, visitor profiles, real-time dashboards, and white-label agency reporting.
Target Market
Digital marketers, marketing teams, and agencies needing attribution, fraud protection, and branded client reporting
Unique Value Proposition
An integrated, real-time platform that combines conversion tracking, click fraud detection, customer profiling, and agency-friendly white-label reporting in a single dashboard
Technical Requirements
Developer API; CSV/Excel export; import from Google/Bing; IP, device, and referral data available; supports branded agency domains
Pricing Model
14-day free trial; no additional pricing details provided in the content
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