Improvely

Business Profile

Core Value Proposition

Improvely provides conversion tracking and click fraud monitoring to optimize online marketing.

Target Customer

Digital marketers, marketing teams, and agencies managing online campaigns and client reporting

Key Differentiator

Integrated platform offering built-in click fraud monitoring, automatic visitor/customer profiles, real-time dashboards, and white-label agency reporting all in one hub

Implementation Timeline

First 14 days free trial to evaluate the product; reports update in real time as events occur

Pain Points

1Ad budgets squandered on fraudulent or non-converting clicks
2Difficulty attributing conversions across multiple campaigns and channels
3Need for branded, shareable client reports and easy collaboration with teams and clients

Key Features

1Advanced conversion tracking and attribution
2Custom funnel reports and conversion goal tracking
3Customer profiles with past visits and lifetime value
4Built-in click fraud monitoring with real-time alerts
5Agency/white-label capabilities: client access, branding, and reporting
6Real-time dashboards, CSV/Excel exports, API access, and data imports

Target Customer Industries

Decision Makers

1CEO

Client Results

1Better understanding of which campaigns drive conversions and revenue
2Protection of advertising budgets from fraudulent clicks
3Identification of best customers and effective channels
4Real-time visibility into key metrics and easy data export

Competitive Advantages

1All-in-one platform combining conversion tracking, attribution, and click fraud monitoring
2Real-time data updates and detailed fraud indicators (IP, location, referrers, etc.)
3Branded, client-facing reports with white-label options for agencies
4Easy data import/export and API access for customization
5Dedicated fraud alerts and action-ready reports

Key Benefits

1Protect advertising budgets from click fraud

2Improve conversion attribution and identify top customers

3Streamline client reporting with white-label capabilities

Case Studies & Success Stories

Shortstack testimonial

Case #1

Jim Belosic, CEO of Shortstack, claimed Improvely offers functionality beyond Google Analytics and helps track conversions and detect fraud.

Additional Product Information

Product Description

Conversion tracking and click fraud monitoring platform that aggregates multi-channel marketing data, provides attribution, visitor profiles, real-time dashboards, and white-label agency reporting.

Target Market

Digital marketers, marketing teams, and agencies needing attribution, fraud protection, and branded client reporting

Unique Value Proposition

An integrated, real-time platform that combines conversion tracking, click fraud detection, customer profiling, and agency-friendly white-label reporting in a single dashboard

Technical Requirements

Developer API; CSV/Excel export; import from Google/Bing; IP, device, and referral data available; supports branded agency domains

Pricing Model

14-day free trial; no additional pricing details provided in the content

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