Indianapolis Motor Speedway

Business Profile

Core Value Proposition

Indianapolis Motor Speedway provides world-class motorsports events and experiences at a centralized venue in Speedway, Indiana.

Target Customer

{"Race fans and attendees looking to purchase tickets and plan visits","Teams, sponsors, and media participating in IMS events","Visitors seeking tours, driving experiences, and on-site amenities (museum, golf, two-seater rides)"}

Key Differentiator

A historic, multi-event motorsports hub hosting major races (Indy 500, Sonsio Grand Prix, Indy 8 Hour, BC39, etc.) with extensive attendee resources (plans, maps, digital tickets) and on-site experiences (IMS Museum & Tours, golf, driving school).

Implementation Timeline

Not specified

Pain Points

1Difficulty finding and planning for multiple concurrent IMS events
2Navigating race weekend logistics (parking, directions, camping, transportation)
3Accessing event information, tickets, schedules, and maps in one place

Key Features

1Comprehensive event schedules and ticketing across multiple series
2Plan Ahead guides, event FAQs, and digital ticket guides
33D seating maps and various event/maps views (Explorable Map, PDF Map, Facility Map)
4Parking, camping, transportation, and lodging planning information
5IMS Museum & Tours, BMW Driving School, Two-Seater Rides, Brickyard Crossing Golf Course
6News, race hubs, and latest updates related to IMS events

Target Customer Industries

Client Results

1Not specified in content

Competitive Advantages

1Hosting multiple major racing events under one venue (Indy 500, Indy 8 Hour, BC39, Brickyard Weekend, NASCAR Battle on the Bricks, IMSA events)
2Extensive attendee resources including plan-ahead guides, seating maps, maps of the venue, and digital ticket guides
3On-site experiences and diversions beyond racing (museum, driving experiences, golf, tours)
4Centralized information hub for tickets, schedules, and event details

Key Benefits

1Access to a wide calendar of major motorsports events

2Integrated planning resources (tickets, maps, FAQs, digital guides)

3On-site experiences (museum, tours, rides, driving school)

4Flexible attendee services (parking, camping, transportation planning)

Additional Product Information

Product Description

A motorsports venue located in Speedway, Indiana, that hosts a variety of racing events and offers attendee resources, tours, driving experiences, and related amenities.

Target Market

Race fans, event attendees, teams and sponsors, media, and tourists seeking IMS experiences and access to major racing events

Unique Value Proposition

A historic, centralized home for top-tier motorsports with comprehensive planning tools and on-site experiences that enhance attendance and engagement across multiple racing series.

Technical Requirements

Not specified in content

Pricing Model

Not specified in content

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