Indianapolis Motor Speedway
Business Profile
Core Value Proposition
Indianapolis Motor Speedway provides world-class motorsports events and experiences at a centralized venue in Speedway, Indiana.
Target Customer
{"Race fans and attendees looking to purchase tickets and plan visits","Teams, sponsors, and media participating in IMS events","Visitors seeking tours, driving experiences, and on-site amenities (museum, golf, two-seater rides)"}
Key Differentiator
A historic, multi-event motorsports hub hosting major races (Indy 500, Sonsio Grand Prix, Indy 8 Hour, BC39, etc.) with extensive attendee resources (plans, maps, digital tickets) and on-site experiences (IMS Museum & Tours, golf, driving school).
Implementation Timeline
Not specified
Pain Points
- 1Difficulty finding and planning for multiple concurrent IMS events
- 2Navigating race weekend logistics (parking, directions, camping, transportation)
- 3Accessing event information, tickets, schedules, and maps in one place
Key Features
- 1Comprehensive event schedules and ticketing across multiple series
- 2Plan Ahead guides, event FAQs, and digital ticket guides
- 33D seating maps and various event/maps views (Explorable Map, PDF Map, Facility Map)
- 4Parking, camping, transportation, and lodging planning information
- 5IMS Museum & Tours, BMW Driving School, Two-Seater Rides, Brickyard Crossing Golf Course
- 6News, race hubs, and latest updates related to IMS events
Target Customer Industries
Client Results
- 1Not specified in content
Competitive Advantages
- 1Hosting multiple major racing events under one venue (Indy 500, Indy 8 Hour, BC39, Brickyard Weekend, NASCAR Battle on the Bricks, IMSA events)
- 2Extensive attendee resources including plan-ahead guides, seating maps, maps of the venue, and digital ticket guides
- 3On-site experiences and diversions beyond racing (museum, driving experiences, golf, tours)
- 4Centralized information hub for tickets, schedules, and event details
Key Benefits
Additional Product Information
Product Description
A motorsports venue located in Speedway, Indiana, that hosts a variety of racing events and offers attendee resources, tours, driving experiences, and related amenities.
Target Market
Race fans, event attendees, teams and sponsors, media, and tourists seeking IMS experiences and access to major racing events
Unique Value Proposition
A historic, centralized home for top-tier motorsports with comprehensive planning tools and on-site experiences that enhance attendance and engagement across multiple racing series.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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