IndieWeb

Business Profile

Core Value Proposition

IndieWeb provides a people-centered alternative to the corporate web, helping individuals own their domain, publish on their own site first, and retain ownership of their content.

Target Customer

Individuals seeking personal websites and online identity; developers and creatives interested in building on a personal web; community members and organizers associated with IndieWebCamps, Homebrew Website Club, and related events.

Key Differentiator

Pluralistic, people-focused approach with a focus on owning data and identity, not a single project; community governance (code of conduct), open standards, and multiple paths to participation (various hosting, CMS, and tooling).

Implementation Timeline

Not specified in provided content

Pain Points

1Content ownership and control: when companies fail, user data can be lost.
2Dependence on centralized platforms: content ownership is tied to third-party services.
3Lack of portable online identity: need to own a domain and publish on your own site first to maintain control and longevity.

Key Features

1Own your domain and identity (primary online presence) and publish on your own site first.
2Cross-platform interoperability: content and interactions can be distributed to other platforms while staying under your control.
3Multiple setup paths: GitHub Pages & GitLab Pages, traditional web hosting, and home server/self-hosting.
4Guides and tooling: IndieWeb standards, h-card and rel-me usage, IndieAuth, validation tools (indiewebify.me), and a suite of resources (wiki, building blocks, standards).
5Community and events: regular meetups (Homebrew Website Club) and IndieWebCamp multi-day gatherings.

Target Customer Industries

Competitive Advantages

1Ownership of data and domain with the ability to publish on your own site first.
2Interoperability across platforms while preserving ownership and control.
3Open standards, modular building blocks, and an emphasis on UX over plumbing.
4Community-driven support, events, and governance (Code of Conduct).
5Longevity and focus on durable web technology rather than forcing a monoculture solution.

Key Benefits

1Own your data and domain

2Publish on your own site first

3Distribute content across platforms while keeping ownership

4Open standards and modular, building-block approach

5Strong community support and ongoing events

Additional Product Information

Product Description

A community-driven movement and set of resources for building personal websites, owning data and online identity, and participating in events like IndieWebCamp and Homebrew Website Club.

Target Market

Individuals who want personal websites and online identity, developers and creatives exploring independent web publishing, and members seeking community support and events related to the IndieWeb movement.

Unique Value Proposition

A people-focused alternative to the corporate web that emphasizes owning your domain, publishing on your own site first, and interoperable, long-lasting web standards supported by an active community.

Technical Requirements

Multiple hosting options supported (GitHub Pages, GitLab Pages, traditional web hosting, and home servers). Requires your own domain to establish identity and use of IndieWeb features (e.g., h-card, rel-me, IndieAuth). Guides exist for setting up simple sites or CMS-based sites (WordPress, Known, etc.).

Pricing Model

Not specified in provided content; sponsorship and community funding referenced via Open Collective; swag store available.

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