Informa
Business Profile
Core Value Proposition
Informa provides events, digital products and academic research services that connect specialists with knowledge, helping them learn more, know more and do more.
Target Customer
Specialists, business professionals and academics who participate in Informa's brands and markets
Key Differentiator
A global portfolio of hundreds of specialist brands across five divisions with a mix of live events, digital services and academic publishing, backed by deep first party data and a leading market position in exhibitions
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Access to up-to-date knowledge and research across multiple specialist markets
- 2Networking and deal-making opportunities with buyers and sellers in B2B contexts
- 3Reliable, trusted content and platforms spanning live events, content and digital services
Key Features
- 1Major live and on demand events across dozens of specialist markets
- 2Specialist media, content, research articles and books including open research platforms
- 3Accredited training and buyer discovery services
- 4Digital demand and lead generation services, data driven products and first party data
- 5Online communities and partnering platforms providing year round content and connections
Target Customer Industries
Decision Makers
- 1Group CEO
Client Results
- 1Not explicitly quantified in the provided content; outcomes described as knowledge enrichment and business opportunities through networking and content
- 2Value delivered through learning, becoming better informed and enabling business growth via events and digital services
Competitive Advantages
- 1Extensive portfolio of hundreds of specialist brands across multiple divisions
- 2Global reach with presence in 30 countries and thousands of professionals
- 3Leading position in exhibitions as No.1 world’s leading exhibition organiser (Informa Markets claim)
- 4Deep first-party B2B customer data powering digital services (Informa Markets)
- 5Fully digital publishing and knowledge services through Taylor & Francis, with long established histories
Key Benefits
Additional Product Information
Product Description
Informa is a global group delivering events, digital services and academic research across dozens of specialist markets through five divisions, connecting specialists with knowledge to learn more, know more and do more.
Target Market
Businesses, professionals and academics operating in specialist markets seeking knowledge, content, events and networking opportunities
Unique Value Proposition
A comprehensive ecosystem of hundreds of specialist brands delivering live events, digital services and scholarly content, backed by data, analytics and a global network
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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