Information (Dagbladet Information)
Business Profile
Core Value Proposition
Information provides Danish investigative and analytical journalism through both print and digital editions, delivering daily news, in-depth analysis, essays, and curated content to subscribers.
Target Customer
Danish readers who want in-depth journalism and analysis, with access via print and digital editions (subscription required). The site markets itself as a daily overview and a source for investigative, analytical reporting.
Key Differentiator
A long-running daily with a comprehensive online presence that combines a print edition (Dagens avis) with an e-avis, an extensive article archive, newsletters, podcasts, debates, essays, and curated series (e.g., Information Weekend). Emphasizes investigative, analytical journalism and a broad editorial mix.
Implementation Timeline
Umiddelbart ved abonnement; adgang til e-avis kræver abonnement; daglig nyhedsflow og opdateringer (Dit overblik hver morgen) via abonnementet.
Pain Points
- 1Need for reliable, investigative journalism and in-depth analysis in a complex political landscape.
- 2Access barriers to premium, offline- and online-only content (e-avis requires a subscription).
- 3Desire for a daily, consolidated overview (Dit overblik, hver morgen) and diverse long-form content beyond short news items.
Key Features
- 1Print edition (Dagens avis) and online sections (Indland, Udland, Klima, Debat, Kultur, Litteratur, Moderne Tider, etc.).
- 2E-avis (digital replica of the newspaper) with archive access.
- 3Avisarkiv (archive) and mulighed for at søge i artikler (search).
- 4Nyhedsbreve, Serier, Podcast, Lyd artikler, Lyt artikler.
- 5Butik (books), Arrangementer og Kurser (events and courses).
- 6Redaktionsindhold, Information Weekend, Debat, Kronik, Læserindlæg, Læserbrev.
- 7Redaktionen og Featured redaktionelle udvalgte indhold og interviews.
Target Customer Industries
Decision Makers
- 1Ansvarshavende chefredaktør
- 2Redaktør
Competitive Advantages
- 1Bred, curated editorial mix (nyheder, analyser, essays, debat, kultur) via både trykt og digital form.
- 2Tilbyder lange formater og lange formater (essays, kronikker, interviews) med et fokus på dybde og kontekst.
- 3Tilknyttede kanaler som podcast, nyhedsbreve og arrangementer giver flere måder at engagere sig på.
- 4Omfatter arkiv og søgning i artikler fra 1996, samt en fuld reproduktion af papiravisen i e-avis.
- 5Kombination af fysisk trykt udgivelse og digital tilgængelighed tilbyder fleksibilitet og tilgængelighed.
Key Benefits
Additional Product Information
Product Description
Dagbladet Information er et dansk dagblad etableret i 1945. Det opererer via information.dk og tilbyder printudgaven (Dagens avis), e-avis, avisarkiv, abonnementer, bøger i butikken, arrangementer og kurser samt podcast og nyhedsbreve. Sektionerne inkluderer Indland, Udland, Klima, Debat, Kultur, Litteratur, Moderne Tider, Spil, osv.
Target Market
Danske læsere og organisationer, der efterspørger undersøgende og analytisk journalistik, primært som betalende abonnenter; interesserede i dybdegående nyheder, debat og kultur.
Unique Value Proposition
En ældre, respekteret nyhedsbrand, der kombinerer print og digitalt indhold med dybdegående analyse, lange formater og en bred editorial mix (indeholder interviews, essays, debat, kultur og klima).
Technical Requirements
Adgang til e-avis kræver abonnement. Apps til Apple og Android til e-avis/søgning. Artikler er mobil- og tabletvenlige. Cookies og datapolitik nævnes som en del af siden.
Pricing Model
Abonnement-baseret adgang (e-avis kræver abonnement). Der nævnes rabatter på bøger for abonnenter; konkrete priser ikke angivet i den givne content.
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