Ingress
Business Profile
Core Value Proposition
Ingress provides an engaging AR territory control game experience, allowing players to discover, capture, and collaborate to control territories around the world.
Target Customer
Individuals interested in augmented reality games, specifically those who enjoy team-based strategic territory control games.
Key Differentiator
Ingress uniquely combines augmented reality with real-world geography, allowing players to engage in a global, team-based territory control battle.
Implementation Timeline
Immediate engagement upon downloading the game, with ongoing events and updates providing continuous value.
Pain Points
- 1Need for engaging and strategic team-based gaming experiences.
- 2Desire for interactive and real-world integrated gaming.
- 3Interest in participating in high-stakes, community-driven events.
Key Features
- 1Discovery of hidden portals around the world using the Ingress Scanner.
- 2Coordination with teammates for global operations and live events.
- 3Capturing and building networks of links and fields to control territories.
- 4Participation in high-stake real-world events like +Beta Shard Storm.
- 5Merchandise to represent factions and enhance player identity.
Target Customer Industries
Client Results
- 1Enhanced player engagement through immersive AR experiences.
- 2Increased social interaction and collaboration among players.
- 3Expansion of global gaming community and participation in events.
Competitive Advantages
- 1Integration of real-world locations with virtual gaming experiences.
- 2Strong community and social collaboration aspects.
- 3Continuous updates and events to maintain player interest.
Key Benefits
Case Studies & Success Stories
Ingress Player Experiences
Players have visited unique global locations like Antarctica, using the game as a guide to explore new places and make new friends.
Additional Product Information
Product Description
Ingress is a worldwide, team-based augmented reality territory control game developed by Niantic.
Target Market
Consumers interested in augmented reality games and global, team-based strategic challenges.
Unique Value Proposition
Ingress offers a unique blend of real-world exploration and strategic gaming through its use of augmented reality.
Technical Requirements
Requires a mobile device with internet connectivity and location services enabled.
Pricing Model
Free to download; monetization through in-app purchases and merchandise sales.
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