Instant Pot (Multi-Cookers and related appliances)

Instant Pot provides versatile countertop appliances that combine multiple cooking functions (e.g., pressure cooking, slow cooking, sautéing, steaming) with an emphasis on faster, easier, and more flavorful meals for home cooks.

Home cooks and families seeking convenient, time-saving, and versatile kitchen solutions; people who want an all-in-one appliance for quick weeknight meals and meal prep.

Comprehensive product ecosystem around a single brand (Multi-Cookers, Air Fryers, Toaster Ovens, Frothers) with smart presets, a strong brand narrative (Life is better in an Instant), and a focus on ‘one-pot’ versatility across multiple product lines (Rio Mini, Vortex Mini, InstantHeat line).

Value is suggested to be realized quickly, with claims of ‘dinner in record time’ and emphasis on quick, convenient cooking; immediate to short-term benefits upon use of the appliances.