instant.page
Business Profile
Core Value Proposition
instant.page provides just-in-time preloading to make pages feel instant in about 1 minute, aiming to improve user engagement and conversion.
Target Customer
Website owners, web developers, and marketers seeking faster page experiences and higher conversions.
Key Differentiator
Uses just-in-time preloading to preload a page right before a user clicks, lightweight (about 1 kB), open source (MIT license), supports hover and visibility-based preloading, and privacy-conscious behavior (respects data saver modes and preloads selectively). It loads after other content and relies on performance-oriented techniques (passive event listeners, requestIdleCallback).
Implementation Timeline
Implementation can be completed in minutes; users can experience the perceived speed improvements immediately after integration.
Pain Points
- 1Latency on web pages can reduce sales and traffic (examples show notable losses with small latency increases).
- 2Achieving faster page loads without adding significant server load or bandwidth usage is challenging.
- 3Need for a lightweight, configurable preload mechanism that preloads only when there is a good chance the user will visit the linked page.
Key Features
- 1Just-in-time preloading that triggers before user clicks a link
- 2Desktop hover-based preloading and mobile preloading behavior
- 3Configurable preload intensity and strategies via data attributes (e.g., intensity, mousedown shortcut, viewport visibility)
- 4Preloads on link visibility and supports various opt-in modes for large sites
- 5Lightweight implementation (~1 kB), open-source MIT license, uses prefetch and IntersectionObserver, with privacy-conscious design
Target Customer Industries
Client Results
- 11% incremental revenue per 100 ms latency improvement (referenced in examples involving Amazon and related analyses).
- 2Mozilla observed a 15.4% increase in downloads when page load time was reduced by 2.2 seconds.
- 3Google cited a 20% drop in traffic with 500 ms latency and Yahoo a 5–9% drop with 400 ms latency.
- 4Walmart reported up to 1% incremental revenue from a 100 ms improvement.
Competitive Advantages
- 1Very lightweight (~1 kB) and open source (MIT license)
- 2Just-in-time preloading reduces unnecessary requests and conserves bandwidth/CPU
- 3Supports multiple preload strategies (hover, visibility, mousedown) for desktop and mobile
- 4Privacy-friendly design (respects data saver mode; can be self-hosted for privacy-conscious deployments)
- 5Widely compatible with standard web pages via a simple script snippet
Key Benefits
Case Studies & Success Stories
Amazon latency impact (100 ms)
Removing 100 ms of latency reportedly resulted in a 1% improvement in sales.
Google latency impact (video) – 500 ms
500 ms of latency caused a 20% drop in traffic.
Walmart latency improvement – 100 ms
A 100 ms improvement brought up to 1% incremental revenue.
Mozilla latency improvement – 2.2 seconds
Shaving 2.2 seconds off page load time increased downloads by 15.4%.
Yahoo latency impact – 400 ms
400 ms resulted in a 5 to 9% drop in traffic.
Additional Product Information
Product Description
A lightweight, open-source script that preloads the next page just before a user interaction to make pages feel instant, reducing perceived latency and potentially boosting conversions.
Target Market
Website owners, developers, and marketers seeking faster page experiences and higher conversions.
Unique Value Proposition
Turns latency into an advantage with just-in-time page preloading that is lightweight, configurable, privacy-conscious, and open-source.
Technical Requirements
{"Insert script tag before </body> with src //instant.page/5.2.0, type = 'module', and integrity attribute (as provided in the snippet)","Relies on prefetching; uses IntersectionObserver and can be configured for visibility-based preloading","Uses passive event listeners and, where applicable, requestIdleCallback","Supports data attributes to customize behavior: data-instant-intensity, data-instant-mousedown-shortcut, data-instant-allow-query-string, data-no-instant, data-instant-viewport, data-instant-whitelist, data-instant-vary-accept"}
Pricing Model
Free and open source (MIT license)
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