ITPro Today

Business Profile

Core Value Proposition

ITPro Today provides news, analysis and how-to content about information technology to help IT operations professionals navigate digital transformation and make informed decisions.

Target Customer

IT operations professionals; technology buyers and sellers; technology professionals seeking practical IT insights and guidance

Key Differentiator

Part of TechTarget and Informa Tech’s Digital Business network, ITPro Today reaches 50+ million professionals across 220+ online properties and offers original, objective content from trusted sources plus integrated advertising and content marketing options

Implementation Timeline

Not specified in the content

Pain Points

1Staying up-to-date with rapid changes in IT (cloud, AI, security, etc.) across multiple topics
2Finding credible, practical IT guidance and how-to resources
3Reaching technology buyers and decision-makers with marketing and advertising messages

Key Features

1News, analysis and how-to content about information technology
2Newsletter access and sign-up
3Resource Library / Content hub
4Industry topics sections (Cloud, OS, IT Management, Security, DX, Dev, Infrastructure, etc.)
5Advertising solutions including display, lead generation, native and sponsored content
6Industry and product media kits for advertisers
7Online events and editorial resources

Target Customer Industries

1Technology

Decision Makers

1Technology analyst
2Senior Editor
3Reporter
4Field CTO
5Contributor

Client Results

1Gaining critical insights to inform IT decisions and digital transformation strategies
2Access to a broad IT-focused information network for decision-makers
3Enhanced ability to reach and engage technology buyers through advertising and sponsored content

Competitive Advantages

1Extensive network: 220+ online properties and 50+ million professionals reached
2Original, objective content from trusted sources
3Integrated advertising and marketing solutions (display, lead gen, native, sponsored content)
4Access to media kits for audience and product descriptions

Key Benefits

1Informs IT decisions and digital transformation efforts

2Provides access to a broad IT knowledge base and industry coverage

3Offers advertising options to reach technology buyers and decision-makers

4Includes resources for career management and professional development

Additional Product Information

Product Description

ITPro Today is a leading IT publication that provides news, analysis and how-to content for IT operations professionals; part of TechTarget and Informa Tech’s Digital Business network, with advertising and sponsorship options.

Target Market

IT operations professionals, technology buyers and sellers, IT professionals seeking practical IT guidance and career resources

Unique Value Proposition

A large, trusted IT-focused media network delivering timely, practical IT insights along with comprehensive advertising solutions to reach tech decision-makers

Technical Requirements

Not specified in the content

Pricing Model

Not specified in the content; pricing/inventory information referenced via 2024/2025 Media Kits

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