ITPro Today
Business Profile
Core Value Proposition
ITPro Today provides news, analysis and how-to content about information technology to help IT operations professionals navigate digital transformation and make informed decisions.
Target Customer
IT operations professionals; technology buyers and sellers; technology professionals seeking practical IT insights and guidance
Key Differentiator
Part of TechTarget and Informa Tech’s Digital Business network, ITPro Today reaches 50+ million professionals across 220+ online properties and offers original, objective content from trusted sources plus integrated advertising and content marketing options
Implementation Timeline
Not specified in the content
Pain Points
- 1Staying up-to-date with rapid changes in IT (cloud, AI, security, etc.) across multiple topics
- 2Finding credible, practical IT guidance and how-to resources
- 3Reaching technology buyers and decision-makers with marketing and advertising messages
Key Features
- 1News, analysis and how-to content about information technology
- 2Newsletter access and sign-up
- 3Resource Library / Content hub
- 4Industry topics sections (Cloud, OS, IT Management, Security, DX, Dev, Infrastructure, etc.)
- 5Advertising solutions including display, lead generation, native and sponsored content
- 6Industry and product media kits for advertisers
- 7Online events and editorial resources
Target Customer Industries
Decision Makers
- 1Technology analyst
- 2Senior Editor
- 3Reporter
- 4Field CTO
- 5Contributor
Client Results
- 1Gaining critical insights to inform IT decisions and digital transformation strategies
- 2Access to a broad IT-focused information network for decision-makers
- 3Enhanced ability to reach and engage technology buyers through advertising and sponsored content
Competitive Advantages
- 1Extensive network: 220+ online properties and 50+ million professionals reached
- 2Original, objective content from trusted sources
- 3Integrated advertising and marketing solutions (display, lead gen, native, sponsored content)
- 4Access to media kits for audience and product descriptions
Key Benefits
Additional Product Information
Product Description
ITPro Today is a leading IT publication that provides news, analysis and how-to content for IT operations professionals; part of TechTarget and Informa Tech’s Digital Business network, with advertising and sponsorship options.
Target Market
IT operations professionals, technology buyers and sellers, IT professionals seeking practical IT guidance and career resources
Unique Value Proposition
A large, trusted IT-focused media network delivering timely, practical IT insights along with comprehensive advertising solutions to reach tech decision-makers
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content; pricing/inventory information referenced via 2024/2025 Media Kits
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