IZEA

Business Profile

Core Value Proposition

IZEA provides full-service, tech-powered creator economy solutions that connect brands and creators to engage audiences and drive real results.

Target Customer

Brands and marketing teams seeking influencer marketing programs; agencies managing creator campaigns; retailers and manufacturers looking to drive sales through creator content.

Key Differentiator

End-to-end, data-driven creator strategy and management platform with in-house compliance and brand safety, real-time optimization, and a large creator network, backed by 18+ years of experience and a track record of multi-channel impact.

Implementation Timeline

Some campaigns report results within 30 days (e.g., Weight Watchers) while others describe 60-day campaigns (e.g., Curél healthcare campaign).

Pain Points

1Difficulty turning creator content into measurable sales and conversions.
2Challenging to scale and manage ongoing brand–creator relationships and campaigns.
3Need for brand safety and regulatory compliance in influencer campaigns.

Key Features

1Creator Strategy
2Creator Partnerships
3Content Studio
4Performance Marketing
5Social Commerce

Target Customer Industries

Decision Makers

1VP, Account Management
2VP, Sales

Client Results

14B Views in One Week (Film Campaign)
215.8M Views (Tech Campaign)
310.1M Impressions (Retail Campaign)
4900+ Pieces of Content (Consumer Electronics Campaign)
5Tyson portfolio campaign delivered a 58.98% YoY increase in sales.
6Weight Watchers campaign: 1.2M+ Impressions/Views; 26K+ Engagements; 230+ Sign Ups (within first 30 days).
7Vital Proteins campaign: measurable in-store and e-commerce results.
8Boiron sponsorship campaign on TikTok delivering outsized reach and engagement.
9Weight Watchers global localization campaign: 1.2M+ impressions, 26K+ engagements, 230+ signups in 30 days.

Competitive Advantages

1End-to-end influencer marketing with strategy, partnerships, content, and media amplification in one agency.
2Data-driven, scalable programs aligned to business goals.
3In-house compliance and brand safety team for regulated campaigns.
4Real-time optimization and measurement through analytics and paid media.
5Strong integration with retail and e-commerce (Amazon, Walmart, Target) and social commerce.

Key Benefits

1Drive sales lift and in-store/e-commerce performance

2Scale campaigns via data-driven creator programs

3Engage audiences with scroll-stopping, social-first content

4Amplify content with paid media and real-time optimization

5Integrate creator content into social commerce and retail journeys

Case Studies & Success Stories

Vital Proteins Collagen Greens Launch

Case #1

Creator strategy designed to stand out; drove conversion with in-store and e-commerce results.

Reckitt Portfolio Seasonal Campaign

Case #2

Creators with retailer-relevant relevance driven sales lift and purchase behavior across multiple key retailers.

Josh Cellars Holiday Campaign

Case #3

Seasonal usage moments; paid media and store targeting at Target; measurable lift and deeper brand engagement.

Tyson Portfolio Labor Day Campaign

Case #4

Creators positioned Tyson’s portfolio for shelf presence; 58.98% year-over-year sales increase.

Weight Watchers Global Wellness Campaign

Case #5

Diverse creators shared localized recipes and wellness journeys across four markets; 1.2M+ impressions, 26K+ engagements, 230+ signups, results achieved in 30 days.

Boiron TikTok Sponsorship

Case #6

Sponsor campaign featuring lifestyle and family creators; eight pieces of content; outsized reach and engagement.

Additional Product Information

Product Description

Full-service influencer marketing agency delivering strategy, partnerships, content, and media amplification for the creator economy; includes Content Studio, Performance Marketing, and Social Commerce.

Target Market

Brands and marketers seeking influencer campaigns across CPG, Health & Wellness, Media & Entertainment, Retail, and Tech/ Electronics; agencies managing creator partnerships.

Unique Value Proposition

End-to-end, data-driven creator economy programs with in-house compliance and brand safety, supported by a large network of creators and cross-channel expertise.

Technical Requirements

No explicit technical requirements are stated; promotes in-house analytics software and partnerships; supports paid media, content production, and retail/e-commerce integrations.

Pricing Model

Pricing model not disclosed in the content.

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