izi.TRAVEL
Business Profile
Core Value Proposition
[izi.TRAVEL] provides a platform and mobile app for audio guides in cities and museums, plus tools to create and share your own tours.
Target Customer
Cultural institutions and attractions (museums, galleries, exhibitions), travelers/visitors, and content creators/resellers who publish audio tours
Key Differentiator
One app for both city and museum experiences with GPS-triggered tours, QR/NumPad interactions, and a built-in trip planner plus social sharing; includes the All Around Me feature mentioned by users
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Limited reach and visibility for attractions and tours
- 2Difficulty creating, publishing, and distributing self-made audio tours
- 3Engagement and interactive experience gaps for visitors
Key Features
- 1Audio guides for cities and museums (25,000+ audio tours across 2,500+ cities)
- 2Interactive multimedia: quizzes, photos, and videos
- 3GPS-triggered outdoor tours and an integrated map
- 4QR code and NumPad triggering for stories
- 5Trip planning, bookmarking, and easy sharing on social media
- 6Create your own audio tours (creator tools)
- 7Free usage of the system and mobile guide app
Target Customer Industries
Decision Makers
- 1Curator
- 2Founder
- 3Photographer
- 4Artist
Client Results
- 1Wider audience reach for attractions
- 2Increased visibility on tourist maps
- 3Simplified creation and management of audio tours
- 4Positive feedback highlighting simplicity and engagement
Competitive Advantages
- 1Free to use (no upfront cost for the system or mobile app)
- 2Single app supports both city and museum experiences
- 3Multimedia and interactive capabilities enhance visitor engagement
- 4GPS and QR/Numpad triggers improve tour accuracy and accessibility
- 5Social sharing and bookmarking to plan and promote trips
Key Benefits
Case Studies & Success Stories
MOCA London case
Curator at MOCA London and artist used izi.TRAVEL to reach a wider audience and place the museum on the tourist map, leveraging the All Around Me feature.
BIGFISH founder case
Caroline Nuttall, Founder of BIGFISH, states the platform is simple, smart, and fun, and is perfect for creating tours.
Additional Product Information
Product Description
A platform and mobile app offering audio guides for cities and museums, with creator tools to publish your own tours and a range of multimedia features for engaging visitor experiences.
Target Market
Cultural attractions (museums, galleries, exhibitions), travelers/visitors, and content creators/resellers who publish audio tours
Unique Value Proposition
An all-in-one, free-to-use platform that covers both city and museum experiences with interactive multimedia, GPS-triggered tours, easy tour creation, and social sharing in one app.
Technical Requirements
Mobile app (iOS/Android); QR codes; GPS; NumPad input; integrated map; connectivity for multimedia content
Pricing Model
Free to use the system and the mobile guide app
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