izi.TRAVEL

Business Profile

Core Value Proposition

[izi.TRAVEL] provides a platform and mobile app for audio guides in cities and museums, plus tools to create and share your own tours.

Target Customer

Cultural institutions and attractions (museums, galleries, exhibitions), travelers/visitors, and content creators/resellers who publish audio tours

Key Differentiator

One app for both city and museum experiences with GPS-triggered tours, QR/NumPad interactions, and a built-in trip planner plus social sharing; includes the All Around Me feature mentioned by users

Implementation Timeline

Not specified in the provided content

Pain Points

1Limited reach and visibility for attractions and tours
2Difficulty creating, publishing, and distributing self-made audio tours
3Engagement and interactive experience gaps for visitors

Key Features

1Audio guides for cities and museums (25,000+ audio tours across 2,500+ cities)
2Interactive multimedia: quizzes, photos, and videos
3GPS-triggered outdoor tours and an integrated map
4QR code and NumPad triggering for stories
5Trip planning, bookmarking, and easy sharing on social media
6Create your own audio tours (creator tools)
7Free usage of the system and mobile guide app

Target Customer Industries

Decision Makers

1Curator
2Founder
3Photographer
4Artist

Client Results

1Wider audience reach for attractions
2Increased visibility on tourist maps
3Simplified creation and management of audio tours
4Positive feedback highlighting simplicity and engagement

Competitive Advantages

1Free to use (no upfront cost for the system or mobile app)
2Single app supports both city and museum experiences
3Multimedia and interactive capabilities enhance visitor engagement
4GPS and QR/Numpad triggers improve tour accuracy and accessibility
5Social sharing and bookmarking to plan and promote trips

Key Benefits

1Extends reach and visibility for cultural sites

2Empowers users to create and publish their own tours

3Delivers engaging, multimedia experiences for visitors

4Provides GPS-based and QR-triggered storytelling

Case Studies & Success Stories

MOCA London case

Case #1

Curator at MOCA London and artist used izi.TRAVEL to reach a wider audience and place the museum on the tourist map, leveraging the All Around Me feature.

BIGFISH founder case

Case #2

Caroline Nuttall, Founder of BIGFISH, states the platform is simple, smart, and fun, and is perfect for creating tours.

Additional Product Information

Product Description

A platform and mobile app offering audio guides for cities and museums, with creator tools to publish your own tours and a range of multimedia features for engaging visitor experiences.

Target Market

Cultural attractions (museums, galleries, exhibitions), travelers/visitors, and content creators/resellers who publish audio tours

Unique Value Proposition

An all-in-one, free-to-use platform that covers both city and museum experiences with interactive multimedia, GPS-triggered tours, easy tour creation, and social sharing in one app.

Technical Requirements

Mobile app (iOS/Android); QR codes; GPS; NumPad input; integrated map; connectivity for multimedia content

Pricing Model

Free to use the system and the mobile guide app

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