Japan Football Association (JFA)

Business Profile

Core Value Proposition

JFA provides information on Japan’s national teams, domestic competitions, and soccer development initiatives, including news, tickets, and resources for coaches and referees.

Target Customer

{"Football fans and general public seeking official updates on Japan national teams and competitions","Players, coaches, and referees looking for development programs, licensing, and training","Clubs, schools, and universities involved in youth and grassroots soccer","Media and partners needing authoritative news, schedules, results, and videos"}

Key Differentiator

A national governing body with an integrated ecosystem encompassing national teams, competition governance, coaching and refereeing education, youth development, safeguarding and sustainability initiatives, plus dedicated facilities (blue-ing! and the Japanese Football Museum) and official media channels.

Implementation Timeline

Immediate access to information and programs upon engaging with the site; longer-term results depend on participation in development programs and licensing pathways (typically multi-year for development pathways and elite preparation).

Pain Points

1Difficulty accessing up-to-date, official information on national teams, tournaments, and rules
2Fragmented development paths for players, coaches, and referees across youth to elite levels
3Need for standardized safeguarding, fair play, and social impact initiatives within soccer in Japan

Key Features

1Official information hub for national teams, schedules, and competition governance
2JFA Youth & Development Programme and coaching/referee training and licensing pathways
3Safety, safeguarding, and fair-play policies and education (Respective & Fair Play, safeguarding tools, etc.)
4Sustainability and social impact programs (Aspas!, green projects, community initiatives) and international cooperation
5Digital services including JFA online shop, ticket information, and media/video content (Team Cam, highlights, etc.)

Target Customer Industries

Decision Makers

1会長
2日本代表監督

Client Results

1Structured development across youth to elite levels through multiple academies and programs
2Increased accessibility to official information, tickets, and resources for players, coaches, and fans
3Enhanced safeguarding, fair play, and social impact initiatives across soccer communities
4Continued cultural and educational initiatives (museum, Blue-ing! facility, and partnerships)

Competitive Advantages

1Official nationwide governing body with comprehensive coverage of national teams, competitions, and development programs
2Integrated programs spanning youth to elite levels, including specialized academies and GK camps
3Focus on safeguarding, fair play, and social impact, supported by formal policies and e-learning
4Unique cultural and experiential assets (blue-ing! facility and Japanese Football Museum) and strong media channels
5Established partnerships with domestic leagues and international soccer activities

Key Benefits

1Official, centralized source for national teams, competitions, and rules

2Lifelong development pathways for players, coaches, and referees

3Commitment to safeguarding, fair play, and social impact through structured programs

4Access to cultural/educational facilities and multimedia content

5Integrated digital services for tickets, merchandise, and online learning

Additional Product Information

Product Description

公益財団法人日本サッカー協会; official site and governing body for football in Japan, overseeing national teams (SAMURAI BLUE, Nadeshiko Japan, etc.), domestic competitions, coaching and refereeing education, youth development, safety and sustainability initiatives, and fan engagement.

Target Market

Japanese soccer ecosystem including players, coaches, referees, clubs, schools and universities, fans, media, and partners seeking official information and development opportunities.

Unique Value Proposition

A single, official ecosystem that combines national team activities, competition governance, coaching/refereeing education, youth development, and social impact initiatives, augmented by cultural and experiential assets and robust media channels.

Technical Requirements

Requires JFA ID and use of the KICKOFF system for team/player registrations and electronic licensing; electronic issuance of licenses began in 2018.

Pricing Model

Not disclosed on the site

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