JOOX
Business Profile
Core Value Proposition
JOOX provides a free music streaming app with access to more than 40 million songs worldwide, plus a social experience featuring Karaoke, live video group chats (JOOX Rooms), and trending short videos.
Target Customer
Music listeners seeking free streaming with social features, available on multiple devices, in markets including Hong Kong, Macau, Thailand, Malaysia, Indonesia, and Myanmar.
Key Differentiator
Social-first music experience integrated directly into the streaming app, including Karaoke, live video group chats (Rooms), and live broadcasting, alongside a large music library.
Implementation Timeline
Immediate value upon app installation and account setup; access to library and features is available across supported devices without integration delays.
Pain Points
- 1Need for free access to a large global music library.
- 2Desire for social, interactive music experiences (Karaoke, live chats, group conversations).
- 3Need to access music across multiple devices and platforms (mobile, desktop, TV, smart speakers).
Key Features
- 140+ million songs in a large streaming library
- 2Karaoke feature for singing along and duets
- 3Live video group chat rooms (JOOX Rooms) and live broadcasting
- 4Trending short videos for quick entertainment
- 5Cross-device availability: iOS and Android mobile apps, desktop app, joox.com, Android TV, Google Nest
Target Customer Industries
Client Results
- 1Users gain free access to a massive music library.
- 2Enhanced user engagement through social features (Karaoke, Rooms, live broadcasting, and short videos).
- 3Seamless multi-device listening and social experience across mobile, desktop, TV, and smart home devices.
Competitive Advantages
- 1Free access to a large, globally sourced music library (>40 million songs)
- 2Integrated social features (Karaoke, Live Rooms, live broadcasting, short videos)
- 3Multi-device compatibility (mobile, desktop, Android TV, Google Nest)
- 4Direct access to live artist interactions and community features
Key Benefits
Additional Product Information
Product Description
JOOX is a free music player app offering a global library (>40 million songs) with social features such as Karaoke, live video group chats (JOOX Rooms), live broadcasting, and trending short videos, accessible on mobile, desktop, and smart devices.
Target Market
Markets where JOOX is available: Hong Kong, Macau, Thailand, Malaysia, Indonesia, Myanmar (with broader availability implied by platform support).
Unique Value Proposition
A free music streaming platform that combines a vast music library with built-in social features (Karaoke, Rooms, live video interactions) across multiple devices.
Technical Requirements
Supported on iOS and Android mobile apps, desktop app, joox.com, Android TV, and Google Nest.
Pricing Model
Free
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