Just One Cookbook

Business Profile

Core Value Proposition

Just One Cookbook provides easy-to-follow Japanese recipes, tips, and videos to help home cooks recreate authentic Japanese dishes at home.

Target Customer

English-speaking home cooks and Japanese food enthusiasts seeking reliable, step-by-step Japanese recipes and cooking guidance.

Key Differentiator

Largest English-language website for Japanese recipes; founder-led site with 1,200 authentic, easy-to-follow recipes and step-by-step photos since 2011.

Implementation Timeline

Not specified in content

Pain Points

1Finding authentic Japanese recipes in English
2Lack of clear, step-by-step guidance for Japanese dishes
3Need for meal planning resources and guidance on Japanese ingredients

Key Features

1Extensive recipe library categorized by dish type and ingredients
2How-tos and cooking guides (e.g., Dashi Guide, Ramen Guide, Sushi Guide, Bento Guide)
3Step-by-step photos and video content
4Free email newsletter and JOC PLUS membership
5Shop and pantry resources for Asian ingredients; travel and lifestyle content

Target Customer Industries

Client Results

1Audience growth evidenced by newsletter presence (Join 110K others to subscribe to the free email list)

Competitive Advantages

1Largest English-language Japanese recipe site
2Extensive, tested library of 1,200 recipes with step-by-step photos
3Accessible guides and tutorials for planning meals and learning cooking techniques

Key Benefits

1Access to authentic Japanese recipes in English

2Step-by-step photos and videos to guide cooking

3Guides for planning meals and learning techniques

4Resources for Japanese pantry and ingredients

Additional Product Information

Product Description

A Japanese food and recipe blog offering easy recipes, tips, and videos; the largest English-language site for Japanese recipes, created by Nami since 2011, with over 1,200 recipes and step-by-step photos.

Target Market

English-speaking home cooks and Japanese cuisine enthusiasts seeking authentic Japanese recipes and cooking guidance

Unique Value Proposition

Largest English-language Japanese recipe site with a large, curated library of authentic recipes and step-by-step visuals, created by a founder-led team since 2011.

Technical Requirements

Not specified in content

Pricing Model

JOC PLUS Membership exists; pricing not disclosed in content; newsletter is free

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