Kagi Search
Business Profile
Core Value Proposition
Kagi Search provides a privacy-first, ad-free search experience with built-in AI tools and features designed to give users control over results and sources.
Target Customer
{"Individual users seeking private, non-tracking search","Teams and enterprises needing ad-free search and AI tooling in a shared workspace","Public and academic libraries and library staff"}
Key Differentiator
Ad-free, no tracking, no sponsored content search combined with integrated AI models, lenses for customized results, Privacy Pass for unlinkable searches, and library-specific implementations (Lens customization, API-free environment, and pilot library program).
Implementation Timeline
Kagi Library program offers a 12-month pilot with complimentary access for accepted libraries; plans for a sustainable paid option and licensing discussed as the pilot evolves.
Pain Points
- 1Privacy concerns and data tracking in traditional search engines
- 2Advertising-driven results clutter and potential bias in search outcomes
- 3Difficulty evaluating credibility and relevance due to algorithmic noise and commercial bias
Key Features
- 1Ad-free search with no tracking or third-party data sharing
- 2Lenses and Bangs for customizing search results and directing queries
- 3Kagi Assistant with access to 30+ AI models for a single price
- 4Privacy Pass to make searches unlinkable to the account
- 5Translate, Universal Summarizer, and FastGPT for enhanced research and productivity
Target Customer Industries
Decision Makers
- 1CEO & Founder
- 2Public Services Librarian
- 3Academic Library IT Director
Client Results
- 1Users report 60% faster research times
- 2Estimated 5-10 hours saved per employee per month for teams
- 3Higher quality outputs from AI tools due to sourcing data via Kagi rather than other search engines
Competitive Advantages
- 1No ads and no tracking, improving focus and trust in results
- 2Integrated AI tools with multiple models accessible in one workspace
- 3Per-user, usage-based pricing that scales with actual usage
- 4Lenses and customization to emphasize authoritative sources (e.g., academic journals) and local resources
- 5Claimed AI performance advantage when sourcing data through Kagi (up to 80% better in some comparisons)
Key Benefits
Case Studies & Success Stories
Public Services Librarian perspective
Beth Larssen describes partnering with public libraries to safeguard patron privacy and support information literacy, highlighting Kagi’s privacy-centric approach for library use.
Academic Library IT Director perspective
An IT Director notes librarians are exploring Kagi to teach search bias and algorithmic influence, illustrating Kagi’s role in information literacy instruction and source credibility comparisons.
Additional Product Information
Product Description
Kagi Search is a premium, ad-free, privacy-focused search engine with integrated AI tools (Kagi Assistant), privacy features (Privacy Pass), and customizable lenses, aimed at individuals, teams, and libraries.
Target Market
Individual users seeking private search, teams/organizations needing ad-free search and AI tools, and libraries (public and academic) seeking privacy-first information discovery.
Unique Value Proposition
A privacy-first, ad-free search platform that combines high-quality results with built-in AI tools, customizable search controls (Lenses/Bangs), and strong library and team-oriented offerings without data tracking or third-party data use.
Technical Requirements
{"No software installation required; accessible via modern web browsers","Kagi Library program uses simple IP-based access for pilot deployment","Specialized products include Orion Browser (Mac), with private, native performance"}
Pricing Model
{"Teams/Enterprise: Pay only for active users; inactive users convert to credits; fair and flexible per-user pricing","Libraries: 12-month pilot with complimentary access for public computers and patrons; potential long-term licensing based on branch size or access volume"}
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