Kantar's Solutions

Business Profile

Core Value Proposition

Kantar provides insights and consulting services that help brands shape their future through data, expertise, and innovative solutions.

Target Customer

Brands and organizations seeking to understand consumer behavior and improve brand performance.

Key Differentiator

Kantar's unique combination of brand expertise, validated frameworks like Meaningful Different Salient, and AI-powered solutions make it a leader in brand equity measurement and consumer insights.

Implementation Timeline

Clients can see results in as few as 4 days with tools like BrandEvaluator, and in-market campaign assessments are available in as few as 48 hours.

Pain Points

1Need for actionable consumer insights to drive brand growth.
2Challenges in measuring and improving brand equity.
3Difficulty in optimizing marketing and advertising strategies.

Key Features

1Brand equity measurement and tracking using the Meaningful Different Salient framework.
2AI-enriched tools for real-time brand tracking and consumer insights.
3Solutions for brand strategy, guidance, and creative testing.
4Innovative research services for customer experience and consumer behavior.
5Sustainability consultancy services.

Target Customer Industries

Decision Makers

1Marketing Manager
2Brand Manager
3Chief Marketing Officer (CMO)
4Product Development Manager
5Consumer Insights Director

Client Results

1Improved brand equity and consumer perception.
2Enhanced marketing and advertising effectiveness.
3Increased customer satisfaction and loyalty.

Competitive Advantages

1Proprietary AI toolkit for comprehensive consumer insights.
2Validated frameworks ensuring measurable business outcomes.
3Extensive global reach with insights from 4.3 million consumers across 54 markets.

Key Benefits

1Access to the world's largest brand equity study.

2Innovative tools for real-time brand and consumer insights.

3Expert consultancy services to drive brand growth.

Case Studies & Success Stories

Optimising KitKat’s campaign with fast, actionable insights

Case #1

Provided insights that enhanced the effectiveness of KitKat's regional campaign.

Helping New Look unlock regional campaign effectiveness

Case #2

Assisted New Look in maximizing the impact of their regional marketing efforts.

How Tassal used early consumer insights to maximise the impact of their new campaign

Case #3

Leveraged early insights to enhance Tassal's campaign impact.

Levelling up brand performance in the bread spreads market

Case #4

Improved market penetration and brand performance for a client in the bread spreads sector.

Improving market penetration in Australia for Jarrah and Ovaltine

Case #5

Successfully increased market presence for Jarrah and Ovaltine in Australia.

Additional Product Information

Product Description

Kantar offers a wide range of solutions including brand guidance, strategy, creative testing, innovation, customer experience, research services, and sustainability consulting.

Target Market

Businesses and brands across various sectors looking to enhance brand performance and consumer understanding.

Unique Value Proposition

Kantar combines deep brand expertise with robust, validated frameworks and AI-powered tools for comprehensive consumer insights and effective brand management.

Technical Requirements

No specific technical requirements noted.

Pricing Model

Information about pricing is not available.

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Envato Elements

Envato provides unlimited access to a vast library of creative assets, including videos, audio, photos, graphic templates, fonts, and more, all through a single subscription.

Marketing

Technology

Trustpilot

Trustpilot provides a platform for consumers to read, write, and share reviews, empowering them to shop with confidence and helping companies improve.

Finance

Travel

MonsterInsights

MonsterInsights provides a seamless integration of Google Analytics with WordPress, allowing users to access key analytics data directly from their WordPress dashboard.

E-commerce

Technology

Ads of the World

Ads of the World provides a platform for showcasing creative advertisements from around the world as part of The Clio Network.

Advertising

Marketing

Foursquare Geospatial Intelligence Platform

Foursquare provides a leading location intelligence platform that helps businesses understand real-time human movement and optimize their marketing strategies.