kaufDA
Business Profile
Core Value Proposition
kaufDA provides online access to current offers and digital flyers from local retailers, helping shoppers save time, money and paper.
Target Customer
German shoppers who want to browse nearby retailer catalogs and current offers online or via mobile app, with store addresses and opening hours.
Key Differentiator
Consolidates 350+ retailers' catalogs into a single online portal with up-to-date digital flyers, plus a mobile app, store info, and sharing/shopping list features.
Implementation Timeline
Immediate value upon using the platform; offers are described as tagesaktuell (daily updates), with a weekly newsletter for new deals.
Pain Points
- 1Difficulty finding and comparing current offers across multiple retailers
- 2Reliance on paper flyers and printed catalogs
- 3Time spent visiting multiple retailer sites or stores to compare deals
Key Features
- 1Online catalogs and digital flyers from 350+ retailers
- 2Store addresses and opening hours displayed for each retailer
- 3In-app price comparisons for selected products
- 4Shopping list feature in the kaufDA app
- 5Share offers with family and friends
- 6Weekly newsletter with new offers
- 7Mobile app available on iOS (App Store) and Android (Google Play)
- 8Insights blog with retail news and product updates
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Head of Retail Marketing
- 3Digital Partnerships Manager
- 4Procurement Manager
Client Results
- 1Not explicitly stated in the content; implied outcomes include saving money and time, and reducing paper usage.
Competitive Advantages
- 1One platform aggregating 350+ retailers' catalogs
- 2Digital flyers reduce paper use
- 3Price comparison and store navigation in-app
- 4Free to use (app and newsletter) with no pricing details provided
Key Benefits
Additional Product Information
Product Description
Online portal and app providing current offers and digital catalogs from nearby retailers, with store addresses and opening hours, plus shopping list and price comparison features.
Target Market
Shoppers in Germany seeking local deals and up-to-date offers from nearby retailers.
Unique Value Proposition
A centralized, up-to-date hub for local retailer flyers and offers, accessible via web and mobile app, with added shopping list and price comparison features.
Technical Requirements
Available as a mobile app (iOS and Android) and as a web portal; requires internet access. The app is available in the Apple App Store and Google Play.
Pricing Model
Free-to-use with optional free newsletter and app features; no pricing plans are stated in the content.
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