KDDI Corporate & Consumer ICT & Telecommunication Services (KDDI Corporation)
Business Profile
Core Value Proposition
KDDI provides telecommunications and ICT services to individuals and corporate customers, aiming to connect people, lives, and communities 24/7 and support disaster response.
Target Customer
Individuals (consumers) and Corporate/Business clients; potential buyers include IT/telecom decision-makers within organizations and partners in media/entertainment and large events.
Key Differentiator
Brand positioning around 'KDDIのつなぐ' and 'Tomorrow, Together', a mission of 24/7 connectivity and disaster response, and a strategic focus on 5G, data-driven approaches, and AI (生成AI) within an open innovation ecosystem with partners.
Implementation Timeline
Not specified in the content
Pain Points
- 1Need for reliable, always-on connectivity and communications infrastructure
- 2Security and resilience of communications
- 3Digital transformation and AI-enabled services for business customers
Key Features
- 1For Individuals: mobile/telecommunications, internet, entertainment, au PAY/financial services, energy (auでんき), shopping, and content (auの各種サービス)
- 2For Corporations: Mobile, IoT, Cloud (SaaS), IaaS/datacenter/servers, Security, Networking, Voice/Telecom, Satellite communications, Energy, Generative AI, Managed/Outsourcing, Global services
- 3Disaster response and 24/7 connectivity mission
- 4KDDI Vision 2030 and Satellite/5G/Data-driven strategy
- 5Open innovation and co-creation programs (e.g.,みらい共創, partnerships with media and events)
Target Customer Industries
Decision Makers
- 1CEO
Client Results
- 1Not explicitly quantified in the content
Competitive Advantages
- 1Comprehensive ICT/platform coverage across consumer and enterprise needs (mobile, cloud, data center, IoT, security, energy)
- 2Strong emphasis on resilience and disaster countermeasures (24/7 connectivity)
- 3Strategic use of 5G, data-driven approaches, and AI as core growth drivers
- 4Active open-innovation and co-creation with partners and ecosystems
Key Benefits
Case Studies & Success Stories
Osaka/Kansai Expo Platinum Partner and virtual city collaboration
KDDI is Platinum Partner of the Osaka/Kansai Expo's Future Life/Future City project, providing pavilion exhibits and co-creating a 'virtual future city' with participating partners.
Additional Product Information
Product Description
A broad portfolio of telecommunications and ICT services for individuals and corporate customers, including mobile, internet, cloud, data center, IoT, security, networking, energy, AI, and managed/outsourcing offerings; emphasizes disaster resilience and co-creation with partners.
Target Market
Individuals and corporate customers; partners and ecosystem participants across media, events, technology, and enterprise sectors.
Unique Value Proposition
Connecting people, lives, and communities around the clock, supported by a diversified ICT stack, AI/5G capabilities, and a strong ecosystem for co-creation and sustainability.
Technical Requirements
Not specified in the content
Pricing Model
Not specified in the content
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