Kelley Blue Book (KBB.com)
Business Profile
Core Value Proposition
Kelley Blue Book (KBB.com) provides price values, expert car reviews, and shopping tools to help consumers research, value, and transact new, used, and certified pre-owned vehicles.
Target Customer
{"Car buyers","Car sellers (private and dealer)","Dealerships (via pricing and vehicle listings)","Automotive researchers"}
Key Differentiator
90 years of pricing expertise (since 1926) with access to Kelley Blue Book values, Fair Purchase Price, Fair Market Range, and an Instant Cash Offer to streamline buying and selling.
Implementation Timeline
Immediate value from online tools; ongoing updates to pricing (weekly) and continuous access to research and shopping features
Pain Points
- 1Unclear or inconsistent car prices across markets
- 2Difficulty estimating trade-in, private party, and fair purchase prices
- 3Need for trusted, comprehensive car research and buying guidance
Key Features
- 1New/Used car value estimates (KBB Value) for vehicles
- 2Instant Cash Offer
- 3Car listings and dealer quotes (Shop Cars for Sale, Find Local Dealers)
- 4Fair Purchase Price and Fair Market Range guidance
- 5Expert Reviews and Car Research tools
- 6Vehicle History Report
- 7Maintenance and pricing guidance for repairs
Target Customer Industries
Client Results
- 1Users can determine what to pay for a new or used car in their area this week
- 2Users can estimate Private Party Value vs Trade-In Value
- 3Users can access market data to negotiate a fair deal
- 4Users can use the Instant Cash Offer to buy another car or complete a sale quickly
Competitive Advantages
- 1Longstanding authority and extensive historical data (90+ years) in car values
- 2Comprehensive pricing guidance (Fair Purchase Price, Fair Market Range) paired with vehicle value estimates
- 3Integrated shopping tools (car listings, dealer quotes) and vehicle history reporting
- 4Instant Cash Offer to facilitate quick transactions
Key Benefits
Additional Product Information
Product Description
KBB.com provides car price values, expert reviews, research tools, and shopping resources for new, used, and certified pre-owned vehicles.
Target Market
Car shoppers and sellers seeking price guidance, valuations, vehicle history information, and buying/selling tools
Unique Value Proposition
Trusted, data-driven vehicle pricing and research platform with a long-standing history and an Instant Cash Offer to streamline buying and selling
Pricing Model
Not disclosed on site
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