Kennedy Space Center Visitor Complex
Business Profile
Core Value Proposition
[Kennedy Space Center Visitor Complex] provides immersive space exploration experiences, attractions, and educational programs for visitors.
Target Customer
{"General public visitors","Families","Space enthusiasts","Students and educators"}
Key Differentiator
Atlantis is the only space shuttle displayed in flight; the complex offers exclusive tours (e.g., Kennedy Space Center Bus Tour, Behind the Gates), access to the Apollo/Saturn V Center, and astronaut appearances/encounters all in one destination.
Implementation Timeline
Value is realized immediately during a visit; planning tools and itineraries help optimize the experience over 0-2 days
Pain Points
- 1Planning a day at a large, multi-venue attraction with numerous attractions and tours
- 2Navigating various ticket options, bundles, and add-ons
- 3Scheduling rocket launches, tours, and astronaut appearances to fit a visit
Key Features
- 1Space Shuttle Atlantis exhibit and Shuttle Launch Experience
- 2Forever Remembered, Behind the Gates, The Gantry at LC-39, Apollo/Saturn V Center
- 3Spaceport KSC, Heroes and Legends / U.S. Astronaut Hall of Fame
- 4Meet an Astronaut / Astronaut Encounter / Fly With An Astronaut
- 5Kennedy Space Center Bus Tour (Behind the Gates) and itinerary planning tools
- 6Itineraries and Kennedy Space Center Official Guide app
- 7KSC Elite VIP Tour and Taste of Space event
- 8Upcoming launches and events information
Target Customer Industries
Competitive Advantages
- 1Exclusive Atlantis space shuttle on display (displayed in flight)
- 2Comprehensive, integrated suite of attractions, tours, and educational programs
- 3Access to astronaut appearances and hands-on experiences
- 4Structured planning tools (Itineraries, Official Guide app) and multiple ticket options
- 5Recognition and awards (e.g., Tripadvisor Traveler's Choice Best of the Best)
Key Benefits
Additional Product Information
Product Description
Official Kennedy Space Center Visitor Complex at Space Commerce Way, Merritt Island, FL, offering space-themed attractions, exhibits, tours, education programs, and visitor services for guests.
Target Market
Families, students, educators, space enthusiasts, and general visitors planning a trip to Kennedy Space Center
Unique Value Proposition
A one-stop destination delivering immersive space exploration experiences, exclusive shuttle and launch-related attractions, educator-focused programs, and direct astronaut interactions, anchored by the Atlantis exhibit and Apollo/Saturn V Center.
Technical Requirements
Official App available on Google Play and App Store; website notes browser compatibility and standard web access for planning and information.
Pricing Model
{"1-Day Admission: Adult $77; Child (ages 3-11) $67","2-Day Admission: Adult $91; Child $81","Senior 1-Day Admission: $72; Senior 2-Day Admission: $86","Military 1-Day Admission: Adult $72; Child $62 (discounts available via ID.me verification or on-site proof of service)","Military 2-Day Admission: Adult $86; Child $76","Salute to Brevard (Oct 13–26, 2025): Adult $21; Child $16 (residents only with proof of residency)"}
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