kicker.de
Business Profile
Core Value Proposition
[kicker.de] provides up-to-date football and sports news, including a live-ticker and results across multiple sports.
Target Customer
Sports fans and readers seeking real-time football and sports news, live scores, and premium content (including ad-free reading via PUR-Abo and extended content via kicker+).
Key Differentiator
Integrated premium options (PUR-Abo for ad-free reading and kicker+ with Plus articles/eMagazine) alongside multi-format content (live videos, podcasts, articles) on a single platform.
Implementation Timeline
Not specified in the content
Pain Points
- 1Need for timely sports news and live scores across multiple sports
- 2Disruption from ads/tracking on free browsing
- 3Access to premium, in-depth content requiring a paid subscription
Key Features
- 1Live ticker and results for football and other sports
- 2Premium content via kicker+ (Plus articles, eMagazine, etc.)
- 3Ad-free reading with PUR-Abo (plus access to Plus articles may incur additional costs)
- 4Videos and podcasts (Live Videos, Podcasts, kicker Daily, etc.)
- 5Extensive coverage by leagues and competitions (Bundesliga, 2. Bundesliga, DFB-Pokal, international football, etc.)
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Digital Product Manager
- 3Head of Subscriptions
- 4Advertising Manager
- 5Content Director
Competitive Advantages
- 1Ad-free reading option through PUR-Abo
- 2Access to kicker+ premium content and eMagazine
- 3Comprehensive live coverage and multi-format content (videos, podcasts, articles)
Key Benefits
Additional Product Information
Product Description
German online sports news portal offering football and sports news, live-tickers, results, videos, podcasts, and premium content via kicker+ and PUR-Abo.
Target Market
German-speaking sports fans and readers seeking premium, real-time sports coverage and digital content
Unique Value Proposition
A longstanding sports news brand that combines real-time live coverage with premium subscription options (kicker+) and an ad-free experience (PUR-Abo), accessible across multiple formats and platforms.
Technical Requirements
Not explicitly specified in the content
Pricing Model
PUR-Abo costs 2.49 EUR per month for ad-free reading; Plus articles may incur additional costs. kicker+ pricing is not detailed in the content.
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