kicker.de

Business Profile

Core Value Proposition

[kicker.de] provides up-to-date football and sports news, including a live-ticker and results across multiple sports.

Target Customer

Sports fans and readers seeking real-time football and sports news, live scores, and premium content (including ad-free reading via PUR-Abo and extended content via kicker+).

Key Differentiator

Integrated premium options (PUR-Abo for ad-free reading and kicker+ with Plus articles/eMagazine) alongside multi-format content (live videos, podcasts, articles) on a single platform.

Implementation Timeline

Not specified in the content

Pain Points

1Need for timely sports news and live scores across multiple sports
2Disruption from ads/tracking on free browsing
3Access to premium, in-depth content requiring a paid subscription

Key Features

1Live ticker and results for football and other sports
2Premium content via kicker+ (Plus articles, eMagazine, etc.)
3Ad-free reading with PUR-Abo (plus access to Plus articles may incur additional costs)
4Videos and podcasts (Live Videos, Podcasts, kicker Daily, etc.)
5Extensive coverage by leagues and competitions (Bundesliga, 2. Bundesliga, DFB-Pokal, international football, etc.)

Target Customer Industries

Decision Makers

1Marketing Manager
2Digital Product Manager
3Head of Subscriptions
4Advertising Manager
5Content Director

Competitive Advantages

1Ad-free reading option through PUR-Abo
2Access to kicker+ premium content and eMagazine
3Comprehensive live coverage and multi-format content (videos, podcasts, articles)

Key Benefits

1Up-to-date sports news and live scores

2Premium ad-free reading with PUR-Abo

3Access to kicker+ Plus articles, eMagazine, videos, and podcasts

Additional Product Information

Product Description

German online sports news portal offering football and sports news, live-tickers, results, videos, podcasts, and premium content via kicker+ and PUR-Abo.

Target Market

German-speaking sports fans and readers seeking premium, real-time sports coverage and digital content

Unique Value Proposition

A longstanding sports news brand that combines real-time live coverage with premium subscription options (kicker+) and an ad-free experience (PUR-Abo), accessible across multiple formats and platforms.

Technical Requirements

Not explicitly specified in the content

Pricing Model

PUR-Abo costs 2.49 EUR per month for ad-free reading; Plus articles may incur additional costs. kicker+ pricing is not detailed in the content.

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