Kijiji
Business Profile
Core Value Proposition
Kijiji provides a local online marketplace to buy, sell, or trade almost anything across Canada.
Target Customer
Canadian consumers and small businesses seeking a local classifieds platform to list and find items, services, real estate, vehicles, jobs, rentals, and more.
Key Differentiator
Canada's #1 Local Marketplace with a broad range of categories and a trusted, widely used platform for local transactions.
Implementation Timeline
Not specified in the content
Pain Points
- 1Finding local buyers or sellers for a wide variety of items and services
- 2Locating affordable options (new and used) across many categories in Canada
- 3Advertising listings with reasonable visibility (free postings with paid enhancement options)
Key Features
- 1Browse and post ads across multiple categories (Cars & Vehicles, Real Estate, Jobs, Services, Pets, Community, Vacation Rentals, etc.)
- 2Free local classifieds with optional paid advertising (e.g., Homepage Gallery ads)
- 3Localized search and listings by location (Canada-wide) with near-you options
Target Customer Industries
Client Results
- 1Buy and sell items locally across Canada
- 2Trade a wide range of goods and services (cars, real estate, jobs, rentals, etc.)
- 3Access a widely trusted local marketplace with a large inventory
Competitive Advantages
- 1Claimed as Canada's #1 Local Marketplace
- 2Described as Canada's most trusted and loved marketplace
- 3Offers Free Local Classifieds and a large, category-rich inventory
- 4Localized focus with 'near you' listings and easy posting/search experience
Key Benefits
Additional Product Information
Product Description
Kijiji is a Canadian online classifieds platform that enables users to buy, sell, or trade almost anything, including cars, real estate, jobs, services, pets, and vacation rentals, across Canada.
Target Market
Residents of Canada looking to buy or sell locally, across categories such as cars, real estate, jobs, services, pets, and rentals
Unique Value Proposition
A trusted, nationwide local marketplace that connects buyers and sellers across a wide range of categories with a strong focus on locality
Technical Requirements
Not specified
Pricing Model
Not specified; indicates paid advertising options (e.g., Homepage Gallery ads) but no pricing details
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