Kite trading platform

Business Profile

Core Value Proposition

Kite trading platform provides an ultra-fast, feature-rich trading experience with streaming market data, advanced charts, and a seamless mobile app for stock trading and investing.

Target Customer

Retail investors and traders in India seeking low-cost trading, a comprehensive suite of investment platforms, and educational resources (Varsity) within an integrated ecosystem.

Key Differentiator

Pioneered discount broking with price transparency in India, paired with a large in-house ecosystem (Kite, Console, Coin, Kite Connect APIs, Varsity) and education/community resources (TradingQ&A, Varsity); strong emphasis on low costs and user-friendly design.

Implementation Timeline

Online onboarding with a 3-step process: 01 Enter details 02 Complete e-sign & verification 03 Start investing; free account opening and immediate access to investing/trading

Pain Points

1High trading costs and lack of price transparency in traditional broking models
2Fragmented tools and platforms with inconsistent support
3Limited access to high-quality education and learning resources for traders

Key Features

1Kite: ultra-fast trading platform with streaming market data, advanced charts, and mobile availability on Android/iOS
2Console: central dashboard with reports and visualisations for trades/investments
3Coin: direct mutual funds with commission-free investments
4Kite Connect: trading APIs to build third-party platforms and apps
5Varsity: education content and TradingQ&A community for market learning

Target Customer Industries

Decision Makers

1Founder, CEO
2Co-founder & CFO
3CTO
4COO
5CCO
6Director
7Chief of Education
8Director Strategy

Client Results

11.6+ crore customers/users
2Contributing to ~15% of daily retail exchange volumes in India
3India’s largest broker based on net worth per NSE

Competitive Advantages

1Unbeatable pricing with flat fees and zero hidden charges
2Free account opening and zero charges for equity and mutual fund investments
3No spam or gimmicks; transparent, user-friendly experience
4Large customer base and deep ecosystem (education, APIs, mutual funds, backoffice tools)
5In-house technology focus and initiatives (Nudge, Kill Switch) to aid better money decisions

Key Benefits

1Low-cost trading and zero charges for equity/mutual fund investments

2Comprehensive platform suite (trading, backoffice, mutual funds, APIs, education)

3Fast, reliable technology and a strong educational/community framework

Additional Product Information

Product Description

Kite is Zerodha’s ultra-fast flagship trading platform with streaming market data, advanced charts, and a polished mobile experience, part of a broader ecosystem including Console, Coin, Kite Connect, and Varsity.

Target Market

Retail investors and traders in India, including individual investors, HUF, NRIs, and corporate/LLP/partnership accounts seeking online demat/trading access

Unique Value Proposition

Discount broking with price transparency, a broad ecosystem of in-house platforms and educational resources, and a focus on low costs and user-centric design

Technical Requirements

Kite platform with Android/iOS apps; Kite Connect API for building trading experiences; backoffice analytics via Console; streaming market data and advanced charts

Pricing Model

Pricing includes free account opening; zero charges for equity and mutual fund investments; flat ₹20 fees for intraday and F&O trades

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