Business Profile
Kite trading platform provides an ultra-fast, feature-rich trading experience with streaming market data, advanced charts, and a seamless mobile app for stock trading and investing.
Retail investors and traders in India seeking low-cost trading, a comprehensive suite of investment platforms, and educational resources (Varsity) within an integrated ecosystem.
Pioneered discount broking with price transparency in India, paired with a large in-house ecosystem (Kite, Console, Coin, Kite Connect APIs, Varsity) and education/community resources (TradingQ&A, Varsity); strong emphasis on low costs and user-friendly design.
Online onboarding with a 3-step process: 01 Enter details 02 Complete e-sign & verification 03 Start investing; free account opening and immediate access to investing/trading
Kite is Zerodha’s ultra-fast flagship trading platform with streaming market data, advanced charts, and a polished mobile experience, part of a broader ecosystem including Console, Coin, Kite Connect, and Varsity.
Retail investors and traders in India, including individual investors, HUF, NRIs, and corporate/LLP/partnership accounts seeking online demat/trading access
Discount broking with price transparency, a broad ecosystem of in-house platforms and educational resources, and a focus on low costs and user-centric design
Kite platform with Android/iOS apps; Kite Connect API for building trading experiences; backoffice analytics via Console; streaming market data and advanced charts
Pricing includes free account opening; zero charges for equity and mutual fund investments; flat ₹20 fees for intraday and F&O trades
Based on matching: problems solved, target roles, key features, industries
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