Kleinanzeigen
Business Profile
Core Value Proposition
Kleinanzeigen provides free online classifieds in Germany, allowing private individuals and businesses to post ads and messaging between buyers and sellers on Germany's most-visited classifieds portal.
Target Customer
Private individuals and small to medium businesses in Germany who want to buy, sell, or advertise locally across a wide range of categories.
Key Differentiator
Rebranded from eBay Kleinanzeigen, emphasizes free ad postings, broad category coverage, local reach, and a large, active user base on a platform marketed as Germanyâs leading classifieds site.
Implementation Timeline
Users can register and begin posting ads quickly; onboarding emphasizes registration in about 30 seconds and posting ads after login/registration
Pain Points
- 1Need for a free, easy way to post advertisements locally
- 2Desire for direct communication between buyers and sellers (messaging)
- 3Requirement for broad category coverage and local search capabilities
Key Features
- 1Free posting of advertisements (private or Gewerbe/business use)
- 2Extensive category structure and location-based search
- 3Messaging platform to send/receive inquiries
- 4Registration/login process to manage ads (noted as very fast, e.g., 30 seconds for registration)
- 5For businesses: PRO/Infopoint packages and advertising options
Target Customer Industries
Decision Makers
- 1Guide / Gästebetreuer / Spielleiter / Coach
- 2Kurier (Kurier fßr Transportaufträge)
Client Results
- 1Users can post ads for free and reach local buyers/sellers
- 2Users can message and respond to inquiries directly within the platform
- 3Businesses can use PRO packages for additional advertising capabilities
Competitive Advantages
- 1Free basic ad postings
- 2Very large, active user base in Germany (Germanyâs most-visited classifieds portal)
- 3Private or business postings supported
- 4Wide category coverage and local search
- 5Mobile apps presence referenced in site footer
Key Benefits
Additional Product Information
Product Description
Kleinanzeigen is a German classifieds marketplace that allows free ad postings for private individuals and businesses, offering a wide range of categories, local search, and messaging between buyers and sellers. The service is operated by kleinanzeigen.de GmbH, with the overarching corporate context linked to Marktplaats B.V.
Target Market
Germany; private individuals and Gewerbe/business users seeking local buy/sell opportunities
Unique Value Proposition
Free, widely-used German classifieds platform with fast onboarding, extensive categories, and strong local reach, rebranded from eBay Kleinanzeigen
Technical Requirements
JavaScript must be enabled; cookies are required for login; browser recommendations include Google Chrome, Mozilla Firefox, Microsoft Edge, or Safari
Pricing Model
Free basic ads; paid PRO/Infopoint packages available for businesses
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