KLM Royal Dutch Airlines
Business Profile
Core Value Proposition
[KLM Royal Dutch Airlines] provides online flight booking and travel services, including flights, check-in, seat selection, and hotel bookings, along with Flying Blue miles benefits and promo fares.
Target Customer
US-based travelers and Flying Blue members seeking flights from the US to KLM destinations, as well as travelers looking for online booking, check-in, and deals.
Key Differentiator
No booking fee; prices include taxes and surcharges; Flying Blue miles bonus and promo fares; ability to book flights, hotels, and manage trips in one place.
Implementation Timeline
Value is realized during booking and online check-in; check-in opens 30 hours before departure (24 hours for US flights)
Pain Points
- 1Time spent at the airport for check-in
- 2Uncertain pricing due to fare availability and potential added baggage fees
- 3Managing bookings and travel documents across multi-city or round-trip itineraries
Key Features
- 1Online flight booking (round trip, one-way, multi-city)
- 2Online check-in and seat selection
- 3Print boarding pass and manage bookings
- 4Earn Flying Blue miles and access promo fares
- 5Baggage information, travel documents, alerts and flight status
Target Customer Industries
Client Results
- 1Time saved through online check-in (up to 30 hours before departure for most flights; 24 hours for US flights)
- 2Miles earned with Flying Blue (including bonus miles)
- 3No booking fee and taxes/surcharges included in prices
Competitive Advantages
- 1No booking fee
- 2Taxes and surcharges included in displayed prices
- 3Miles earning through Flying Blue with bonus miles
- 4Promotional fares to select destinations
- 5One-stop access to flights, hotels, and trip management
Key Benefits
Additional Product Information
Product Description
KLM provides online flight booking and travel services, including flights, hotels, and trip management, with Flying Blue mileage benefits and promo fares.
Target Market
US travelers and Flying Blue members seeking easy online booking, check-in, and travel deals for international flights
Unique Value Proposition
Online booking and trip management with no booking fee, inclusive pricing, and Flying Blue miles bonuses.
Technical Requirements
Not specified in content
Pricing Model
Promo fares; prices vary by fare availability; displayed prices include taxes and surcharges; no booking fee
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