KNKX Public Radio
Business Profile
Core Value Proposition
KNKX Public Radio provides jazz, blues and NPR news on air and online.
Target Customer
{"Residents/listeners in the Seattle-Tacoma area","Jazz and blues fans","NPR news listeners"}
Key Differentiator
Listener-supported local public radio that features in-studio jazz performances and a mix of local programming with NPR content, available on FM, online and via on-demand options.
Implementation Timeline
Not specified
Pain Points
- 1Access to high-quality jazz and blues programming in the Seattle-Tacoma area
- 2Reliable NPR news coverage and analysis
- 3Local cultural programming and in-studio performances
Key Features
- 188.5 FM live radio listening
- 2Online streaming at KNKX.org
- 3On-demand playlists and programs
- 4Studio Sessions – in-studio performances
- 5Jazz24 and NPR news content
- 6Newsletters, events, and ticket giveaways
- 7KNKX Public Radio app (announced)
Target Customer Industries
Competitive Advantages
- 1Local Seattle-Tacoma focus with in-studio performances
- 2Blend of jazz, blues and NPR news
- 3Listener-supported funding model (donations and memberships)
- 4Multiple content formats: live radio, online streaming, on-demand, podcasts, and newsletters
- 5Access to KNKX-specific programs (e.g., Studio Sessions) and events
Key Benefits
Additional Product Information
Product Description
Public radio service delivering jazz, blues and NPR news from Seattle and Tacoma, available on FM, online, and on-demand.
Target Market
Residents of the Seattle-Tacoma region seeking jazz/blues music and NPR news.
Unique Value Proposition
A locally produced public radio service that combines jazz, blues, and NPR news, supported directly by listeners, with exclusive in-studio performances and a robust digital presence.
Technical Requirements
{"FM radio at 88.5","Online streaming at KNKX.org","KNKX Public Radio app (announced)"}
Pricing Model
{"Listener-supported donations","Sustaining membership","Sponsorship opportunities"}
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