Knowledge at Wharton
Business Profile
Core Value Proposition
Knowledge at Wharton provides free access to articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends.
Target Customer
Business professionals, academics, students, and media seeking evidence-based insights into business trends and Wharton faculty research.
Key Differentiator
Free, long-running online business analysis journal offering a comprehensive, multi-format library (articles, podcasts, videos) plus a large searchable database (>10,000 articles) and curated content series (e.g., Nano Tools for Leaders).
Implementation Timeline
Immediate access upon visiting the Knowledge at Wharton site; no pricing barrier noted (free access).
Pain Points
- 1Difficulty finding credible, high-quality business analysis from a leading business school.
- 2Need for up-to-date, diverse insights across topics like AI, finance, retail, and marketing.
- 3Desire for a centralized, searchable repository of research and thought leadership accessible to a broad audience.
Key Features
- 1Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends.
- 2Interviews with book authors from Wharton School Press.
- 3In-depth curated content series such as Nano Tools for Leaders.
- 4Searchable database of more than 10,000 articles.
- 5Weekly newsletter delivering Knowledge at Wharton insights; YouTube channel.
Target Customer Industries
Decision Makers
- 1Vice Dean and Director of the Wharton Undergraduate Division
- 2Academic Director of the Harris Family Alternative Investments Program
- 3Director of Academic Engagement at Penn Washington
Client Results
- 1Access to Wharton faculty research and analysis on current business trends.
- 2Enhanced understanding of topics across AI, finance, marketing, and more.
- 3Knowledge translated into practical insights via multiple formats (articles, podcasts, videos).
Competitive Advantages
- 1Free access to a broad library of content.
- 2Multi-format content (articles, podcasts, videos) from Wharton faculty.
- 3Large, searchable database (>10,000 articles) with curated series and Nano Tools for Leaders.
- 4Regular updates through a weekly newsletter and a dedicated YouTube channel.
Key Benefits
Additional Product Information
Product Description
An online business analysis journal from the Wharton School offering free access to articles, podcasts, and videos highlighting faculty research and analysis of current business trends, plus curated content series and a large searchable library.
Target Market
Business professionals, academics, students, and media seeking in-depth, evidence-based business insights and research from Wharton faculty.
Unique Value Proposition
Free, authoritative, multi-format business insights directly from Wharton faculty, supported by a vast searchable archive and curated series.
Technical Requirements
Not explicitly specified; content is web-based and accessible online.
Pricing Model
Free access
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