Kong Studios
Business Profile
Core Value Proposition
Kong Studios provides a gamified fan experience for Gorillaz fans, including virtual room exploration, avatar customization, and the Kong Card digital membership.
Target Customer
Gorillaz fans and collectors, aged 13 and over, who want exclusive experiences, early access to rooms and merch drops, and a mobile-friendly digital membership.
Key Differentiator
Exclusive digital membership with a personalized avatar, a digital wallet pass, free basic entry to Kong Studios with paid upgrades, and early access to new rooms and future drops.
Implementation Timeline
Immediate access to sign up and basic Kong Studios features; Kong Card benefits activated upon purchase; ongoing benefits and renewals on a yearly basis.
Pain Points
- 1Desire for exclusive, ongoing fan experiences beyond standard merchandise and music releases.
- 2Need for a portable, digital membership that provides access to additional content and features.
- 3Interest in early access to new content, rooms, tour pre-sales, and merch drops.
Key Features
- 1Gamified Kong Studios experience with exploration of rooms and spaces (2D, Murdoc, Noodle, Russel).
- 2Avatar customization via Rosemary's laptop/avatar tools.
- 3Kong Card: exclusive digital membership with a wallet pass (Apple/Google Wallet).
- 4Early access to new rooms, future tour pre-sales, and merch drops.
- 5Free basic access to Kong Studios (graveyard and lobby) with account creation.
Target Customer Industries
Client Results
- 1Increased fan engagement through a gamified digital environment.
- 2Access to exclusive content and early merchandise drops.
- 3Digital membership management via wallet passes and subscription features.
Competitive Advantages
- 1Combination of a gamified fan experience with a digital membership and wallet pass.
- 2Avatar customization and personalized fan identity within Kong Studios.
- 3Early access to new rooms, tours, and merchandise drops, plus a low-cost annual subscription.
Key Benefits
Additional Product Information
Product Description
Kong Studios is the home of Gorillaz and a gamified fan experience where fans can explore the rooms and spaces of 2D, Murdoc, Noodle and Russel, and learn about Gorillaz. It also serves as the hub for information about Gorillaz and related experiences.
Target Market
Gorillaz fans worldwide who seek immersive digital experiences, avatar customization, and access to exclusive content and drops.
Unique Value Proposition
A unique, immersive, gamified fan platform that blends virtual exploration, customizable avatars, and a digital membership with wallet passes and exclusive benefits.
Technical Requirements
Kong Studios is mobile-friendly and works best in landscape mode; some features (e.g., sign-up and Kong Card purchases) may be affected by browser pop-up blockers; Kong Card passes are downloadable to Apple/Google Wallet.
Pricing Model
Kong Studios entry is free; Kong Card digital membership is $4 per year; memberships include ongoing benefits and auto-renewal.
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