Kraken
Business Profile
Core Value Proposition
Kraken provides a regulated, secure platform to buy, sell, trade, and store cryptocurrencies, with additional capabilities to invest in stocks and access institutional trading tools.
Target Customer
Global retail crypto investors and traders, plus institutions, who want an all-in-one platform for buying/selling crypto, staking, real-time pricing, and commission-free stock trading.
Key Differentiator
Combined crypto and traditional stock trading on a regulated platform, with institutional-grade tools (OTC, custody, staking rewards, API), industry-leading security, Proof of Reserves, and a subscription option (Kraken+) for zero-fee trading.
Implementation Timeline
New users can start quickly: Get started with just $10, create a free Kraken account, deposit cash or crypto, and begin buying/selling (Kraken notes: 1 Create account, 2 Deposit, 3 Buy and sell; 524 cryptocurrencies listed on the platform). Some services (stocks) are available to U.S. clients via Kraken Securities LLC with FINRA/SIPC registration; others (crypto) operate on Kraken’s platform with ongoing access and features like staking and API integration.
Pain Points
- 1Need for a secure, regulated platform to buy, sell, and store crypto with support and trust signals (industry-leading security, Proof of Reserves).
- 2Desire to access both crypto and traditional stock investments in a single platform with transparent pricing.
- 3Need for professional-grade tools and services (institutional trading, custody, OTC, staking rewards, API) to manage large or complex portfolios.
Key Features
- 1Buy, convert, trade, and stake crypto with real-time pricing and deep liquidity
- 2Invest in stocks and tokenized U.S. stocks and ETFs, with commission-free trading for stocks
- 3Kraken+ subscription offering zero-fee trading
- 4Pro trading tools and interfaces: Kraken Pro, Kraken Desktop, Kraken API
- 5Institutional offerings: Prime gateway, deep liquidity, custody, staking rewards, OTC with white-glove service
- 6Earn rewards on staking (up to 22% APR in some assets) and auto-invest/recurring buys
- 7Over 524 cryptocurrencies supported; 11,000+ stocks/ETFs available for US clients
- 8Proof of Reserves and 24/7 customer support
Target Customer Industries
Client Results
- 115M+ clients and 190+ countries supported
- 2 $207B+ quarterly trading volume
- 3Earn up to 22% APR on staking (varies by asset)
- 4Over 11,000 stocks and ETFs available for commission-free trading (US clients)
- 5Access to real-time crypto prices and deep liquidity for large trades
Competitive Advantages
- 1Regulated and secure platform with industry-leading security measures and Proof of Reserves
- 2Deep liquidity and real-time pricing for crypto assets
- 3Unified access to crypto trading and stock trading (tokenized U.S. stocks/ETFs) in one app
- 4Zero-fee trading option via Kraken+ for eligible users
- 5Rich set of tools for institutions (OTC, custody, staking, API) and for pro traders (Pro/Desktop/API)
Key Benefits
Additional Product Information
Product Description
Kraken is a regulated, secure crypto trading platform that also offers stock trading (tokenized US stocks/ETFs), staking, recurring investments, institutional services, and developer APIs. It provides real-time pricing, high liquidity, and a range of tools for both retail and institutional users.
Target Market
Global retail investors and crypto traders, plus institutions seeking crypto trading, staking, custody, OTC, and access to stock investments on a single platform.
Unique Value Proposition
A single, regulated platform that combines crypto trading with stock investments, backed by industry-leading security, Proof of Reserves, deep liquidity, and comprehensive institutional services, plus flexible pricing options (including zero-fee trading with Kraken+).
Technical Requirements
Accessible via web, mobile apps (iOS/Android), Kraken Pro and Kraken Desktop for advanced trading; Kraken API for building trading workflows; internet connectivity required; supports 524 cryptocurrencies and 11,000+ stocks/ETFs for US clients.
Pricing Model
Crypto trading pricing not explicitly stated on the page; stocks are commission-free for eligible US clients; Kraken+ subscription offers zero-fee trading; rewards program pays weekly in the earned asset; account sign-up is free.
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