KSL.com

Business Profile

Core Value Proposition

KSL.com provides Utah residents with breaking news, top stories, sports, weather, and classifieds on a single digital platform.

Target Customer

General public in Utah seeking local news and information; advertisers and local businesses using KSL for listings and brand reach.

Key Differentiator

Locally focused, comprehensive coverage branded as Utah's #1 source for news, sports, weather, and classifieds; multi-channel presence with online content and reference to Deseret Digital Media hosting.

Implementation Timeline

Not specified

Pain Points

1Need for timely, trusted local news and information specific to Utah
2Desire for a centralized marketplace to find local classifieds (cars, homes, jobs, services)
3Requirement for up-to-date weather and traffic information for planning

Key Features

1News coverage: Utah, U.S., World
2Sports coverage: sections like Utah Jazz, BYU Cougars, Utah Utes, etc.
3Weather and traffic information and updates
4Classifieds marketplace: Cars, Homes, Jobs, Services
5Video content and photo galleries (news, features, galleries)
6Account features: My Listings, Favorites, Saved Searches, Messages, Add Listing
7Live content capabilities: Watch Live, Listen Live
8Newsletter and mobile app access

Target Customer Industries

Competitive Advantages

1Strong local focus and brand prominence as Utah's #1 source for news, sports, weather, and classifieds
2Integrated classifieds marketplace within a single platform (cars, homes, jobs, services)
3Multi-channel presence including web, live video/audio, and mobile apps, supported by Deseret Digital Media

Key Benefits

1Timely, local news and information tailored to Utah

2Broad sports coverage including regional teams

3Current weather and traffic updates for planning

4Integrated classifieds marketplace for real estate, vehicles, and jobs

5Engagement features (favorites, saved searches) and live content access

Additional Product Information

Product Description

A Utah-focused digital news and classifieds platform offering breaking news, sports, weather, and classifieds, with live video/audio capabilities and user account features.

Target Market

Utah residents seeking local news and information; local advertisers and businesses aiming to reach Utah audiences via classifieds and content partnerships.

Unique Value Proposition

Utah's #1 source for local news, sports, weather, and classifieds on a single platform.

Technical Requirements

{"Web and mobile app access","Watch Live and Listen Live capabilities","Newsletter access","Account-based features (My Listings, Favorites, Saved Searches, Messages)"}

Pricing Model

Not disclosed

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