KTM motorcycles

Business Profile

Core Value Proposition

KTM motorcycles provides high-performance street and offroad motorcycles built for racing and performance under the READY TO RACE ethos.

Target Customer

Riders seeking high-performance motorcycles across motocross, enduro, cross country, adventure, naked, sport bikes, and electric bikes; racing teams; KTM dealers and test riders.

Key Differentiator

Ready-to-Race philosophy combined with a racer-grade product lineup, official racing programs (e.g., KTM 990 RC R Cup), and factory racing involvement (Red Bull KTM Factory Racing).

Implementation Timeline

Not explicitly specified; value can be realized through immediate actions like booking test rides and purchasing via dealers, with racing program involvement following season schedules.

Pain Points

1Need for high-performance motorcycles across multiple riding disciplines (motocross, enduro, adventure, street, electric).
2Access to racing programs, events, and competitive opportunities beyond consumer riding.
3Access to parts, maintenance, and dealer support (PowerParts, Spare Parts Finder, service information).

Key Features

1Extensive model range across 4-stroke and 2-stroke bikes, including electric options (Freeride E-XC, SX-E 2, SX-E 5) and kids electric bikes.
2Special editions and race-focused variants (Factory Edition, Champion Edition, 2-stroke and 4-stroke lineups).
3Official racing programs and teams (e.g., Red Bull KTM Factory Racing; KTM 990 RC R Cup).
4Support features: PowerParts & PowerWear, Spare Parts Finder, Online Configurator, test ride booking, dealer network.

Target Customer Industries

Decision Makers

1Dealer Principal
2Racing Team Manager
3Purchasing Manager (Dealership)

Client Results

1High-performance riding experiences across diverse motorcycle segments.
2Access to official racing programs, races, and racing-related opportunities.
3Support through spare parts, maintenance resources, and dealership network; access to promotions (Power Deals).

Competitive Advantages

1Strong racing heritage and READY TO RACE branding.
2Broad and diversified product lineup (including electric bikes) and special editions.
3Integrated racing ecosystem (factory racing, cup programs) and dealer/parts support.

Key Benefits

1High-performance motorcycles across multiple segments

2Access to official racing programs and experiences

3Parts, maintenance support, and dealer network

4Power Deals and premium warranty

Case Studies & Success Stories

Red Bull KTM Factory Racing rally successes (Daniel Sanders runner-up; Edgar Canet wins Rally2 World Cup)

Case #1

Illustrates KTM’s racing program impact and competitive results in 2025 rally events through the factory racing team.

Additional Product Information

Product Description

High-performance street and offroad sport motorcycles with READY TO RACE ethos; broad range including motocross, enduro, adventure, naked, supersport, electric, and kids bikes.

Target Market

Riders, racing teams, and KTM dealers worldwide

Unique Value Proposition

Ready-to-Race philosophy combined with a racer-grade, comprehensive product lineup and official racing programs

Technical Requirements

Spare Parts Finder, Online Configurator, Service manuals available; access typically via KTM websites and dealer network

Pricing Model

Power Deals discounts available at participating KTM dealers; information is non-binding and varies by dealer/country

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