Kunsthistorisches Museum Vienna (KHM)

Business Profile

Core Value Proposition

Kunsthistorisches Museum Vienna (KHM) provides access to a world-famous collection spanning five millennia, including permanent and special exhibitions, an online collection, and a museum shop.

Target Customer

{"General public","Tourists","Schools and educators","Families","Researchers/Academics","Museum partners (B2B)"}

Key Differentiator

World-class collection spanning five millennia, located at Maria-Theresien-Platz in Vienna, presented across multiple buildings with programs such as Old Masters, digital collection access, private tours, and a coordinated museum-shop and ticketing ecosystem (including a 7 Museums Pass).

Implementation Timeline

Not specified

Pain Points

1Need for accessible planning of visits (opening hours, tickets, annual passes, accessibility).
2Access to extensive art collections and contextual information (audio guides, guided tours, online collection).
3Finding curated, high-quality exhibitions and educational programs for schools, families, and researchers.

Key Features

1Current and permanent exhibitions
2Online collection and digital research
3Audio guides and guided tours
4Accessibility options (barrier-free facilities)
5Annual pass and 7-museums pass
6Museum shop and online shop
7Educational programs for schools, families, and adults
8Newsletter and event calendar

Target Customer Industries

Competitive Advantages

1Extensive collection spanning five millennia, one of the world’s leading museums
2Central Vienna location and easy access via Maria-Theresien-Platz
3 Flexible visitor options (tickets, annual passes, private tours, audioguides)
4Integrated services (exhibitions, online collection, shop, and education programs)

Key Benefits

1Access to a world-class collection spanning five millennia

2Plan visits easily with clear hours, tickets, annual passes, and accessibility information

3Engage with exhibitions through audioguides, guided tours, and educational programs

4Explore and research via the online collection

5Shop for curated art-focused merchandise and exhibition materials

6Take advantage of a 7-museums pass for broad access

Additional Product Information

Product Description

A prestigious museum in Vienna housing objects from five millennia, offering current and permanent exhibitions, an online collection, educational programs, a museum shop, and ticketing options, with a network of related museums and resources under the KHM-Museumsverband.

Target Market

Local residents, domestic and international visitors, schools and educators, families, researchers, and cultural/tourism professionals

Unique Value Proposition

A world-renowned, multi-building museum experience in Vienna, offering an unparalleled breadth of art spanning five millennia, complemented by digital collections, educational programs, and a convenient pass system (7 Museums Pass) for broad access.

Technical Requirements

Not specified

Pricing Model

{"{\"pricing_type\":\"Adult admission\",\"price_eur\":24,\"currency\":\"EUR\"}","{\"pricing_type\":\"Annual pass (7 museums)\",\"price_eur\":53,\"currency\":\"EUR\"}"}

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