Kunsthistorisches Museum Vienna (KHM)
Business Profile
Core Value Proposition
Kunsthistorisches Museum Vienna (KHM) provides access to a world-famous collection spanning five millennia, including permanent and special exhibitions, an online collection, and a museum shop.
Target Customer
{"General public","Tourists","Schools and educators","Families","Researchers/Academics","Museum partners (B2B)"}
Key Differentiator
World-class collection spanning five millennia, located at Maria-Theresien-Platz in Vienna, presented across multiple buildings with programs such as Old Masters, digital collection access, private tours, and a coordinated museum-shop and ticketing ecosystem (including a 7 Museums Pass).
Implementation Timeline
Not specified
Pain Points
- 1Need for accessible planning of visits (opening hours, tickets, annual passes, accessibility).
- 2Access to extensive art collections and contextual information (audio guides, guided tours, online collection).
- 3Finding curated, high-quality exhibitions and educational programs for schools, families, and researchers.
Key Features
- 1Current and permanent exhibitions
- 2Online collection and digital research
- 3Audio guides and guided tours
- 4Accessibility options (barrier-free facilities)
- 5Annual pass and 7-museums pass
- 6Museum shop and online shop
- 7Educational programs for schools, families, and adults
- 8Newsletter and event calendar
Competitive Advantages
- 1Extensive collection spanning five millennia, one of the world’s leading museums
- 2Central Vienna location and easy access via Maria-Theresien-Platz
- 3 Flexible visitor options (tickets, annual passes, private tours, audioguides)
- 4Integrated services (exhibitions, online collection, shop, and education programs)
Key Benefits
Additional Product Information
Product Description
A prestigious museum in Vienna housing objects from five millennia, offering current and permanent exhibitions, an online collection, educational programs, a museum shop, and ticketing options, with a network of related museums and resources under the KHM-Museumsverband.
Target Market
Local residents, domestic and international visitors, schools and educators, families, researchers, and cultural/tourism professionals
Unique Value Proposition
A world-renowned, multi-building museum experience in Vienna, offering an unparalleled breadth of art spanning five millennia, complemented by digital collections, educational programs, and a convenient pass system (7 Museums Pass) for broad access.
Technical Requirements
Not specified
Pricing Model
{"{\"pricing_type\":\"Adult admission\",\"price_eur\":24,\"currency\":\"EUR\"}","{\"pricing_type\":\"Annual pass (7 museums)\",\"price_eur\":53,\"currency\":\"EUR\"}"}
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