kununu
Business Profile
Core Value Proposition
kununu provides a platform with authentic employee reviews, salary data, and employer insights to help job seekers evaluate employers and find a good fit.
Target Customer
Primary: job seekers and employees in the German-speaking market (Germany, Austria, Switzerland) looking to evaluate potential employers; Secondary: employers using kununu for employer branding, candidate attraction, and insight into their workforce.
Key Differentiator
Large, user-generated repository of employer reviews and salary data (13+ million insights; 800,000+ salary data points), plus features like gender pay gap insights, Top Company awards, and a MatchMe test to align employers with a candidate’s values and work style.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Users lack transparent, first-hand information about company culture, work environment, and interpersonal dynamics.
- 2Uncertainty about actual salaries and how experience/role affect pay, including gender pay gap insights.
- 3Difficulty finding employers that align with personal values and work style.
- 4Limited pre-interview visibility into potential employers, affecting hiring decisions.
Key Features
- 1Authentic employer reviews and cultural/working condition insights
- 2Salary data and Gehaltscheck with gender pay gap insights
- 3Jobs search with company insights and benefits information
- 4MatchMe test to identify employers that fit user values and work style
- 5Top Company and Top Rated Siegel branding for employers; employer branding profiles
Target Customer Industries
Decision Makers
- 1Digital Marketing Expert
- 2Business Development Managerin
- 3Leiterin Marketing
- 4Steuerberater und Standortleiter
- 5Recruiting & Employer Brand Manager
- 6Personalreferentin
- 7Studentin CXM & Marketing
Client Results
- 158% of companies with a Top Company Siegel license report a noticeable increase in applications
Competitive Advantages
- 1Authenticity and transparency through millions of employee reviews and salary data
- 2Gender pay gap insights and salary benchmarking across industries
- 3Branding tools for employers (Top Company Siegel, Top Rated Siegel, employer profiles)
- 4Early candidate attraction and better fit through insights and the MatchMe test
- 5Broad reach and credibility with “Let’s make work better” positioning and large user base
Key Benefits
Case Studies & Success Stories
Top Company Siegel effectiveness
Companies with a Top Company Siegel license experienced a noticeable increase in applications (as reported: 58%).
Employer branding effectiveness with kununu profiles
Employers reported that kununu helped them attract and inform potential hires before interviews, improving the recruitment process and candidate fit.
Additional Product Information
Product Description
kununu is a platform offering authentic employee reviews, salary data, and employer insights to help users evaluate companies, compare pay, and discover jobs and employer brands.
Target Market
Germany, Austria, Switzerland (Deutschsprachige Märkte)
Unique Value Proposition
A large, user-generated repository of authentic employer experiences and salary data, combined with employer branding tools and matching features to help users find the right employer and help companies attract the right talent.
Technical Requirements
Not specified in the provided content
Pricing Model
Not specified in the provided content
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