La Gazzetta dello Sport website and digital edition

Business Profile

Core Value Proposition

La Gazzetta dello Sport website and digital edition provides live sports news, live results, and video across football, motorsports, tennis, basketball, cycling, and more.

Target Customer

Sports fans and readers seeking up-to-date Italian-language sports news and multimedia content; subscribers managing their profile and subscription

Key Differentiator

Broad, integrated coverage across a wide range of sports with live results, multimedia content (video, podcasts), editorials and features, and a long-standing brand in Italian sports media.

Implementation Timeline

Content is updated live; onboarding and access to digital edition is immediate upon login or subscription; ongoing value daily

Pain Points

1Need for real-time, authoritative sports news and live results in one source
2Desire for multimedia content (video, podcasts) alongside articles
3Managing access via subscriptions and user profiles

Key Features

1Live results and standings across major sports (Calcio, Motori, Tennis, Basket, Ciclismo, etc.)
2News, match previews, and post-match analyses
3Video content, podcasts, and specialist rubrics/interviews
4User profiles, subscription management, and customer support
5Extensive sections for both Italian and international competitions (Serie A, Premier League, Champions League, etc.)

Target Customer Industries

Decision Makers

1Editor-in-Chief
2Editorial Director
3Head of Digital
4Marketing Manager
5Advertising Manager
6Content Producer

Client Results

1Increased reader engagement and time on site
2Growth in digital subscriptions (Abbonati)
3Comprehensive audience reach across multiple sports

Competitive Advantages

1Extensive, multi-sport live coverage in Italian with integrated multimedia
2Strong brand recognition and editorial network (interviews, analyses, guides)
3Subscriber-based access with profile management and support

Key Benefits

1Real-time sports news and live results

2Multimedia content including video and podcasts

3Extensive coverage across many sports and competitions

4Subscription-based access with personalized profiles

5Editorial features, interviews, and expert analysis

Additional Product Information

Product Description

Italian-language sports news site delivering live results, live news, and multimedia content (video, podcasts, interviews) across football, motorsport, tennis, basketball, cycling, and more.

Target Market

Sports fans and readers in Italy; advertisers seeking reach within sports audiences; digital subscribers

Unique Value Proposition

Italian-language, comprehensive, real-time sports coverage across a broad range of sports with embedded multimedia and a trusted, long-standing brand.

Technical Requirements

Online access via web browser with a user account; digital edition and subscription management

Pricing Model

Subscription-based access; pricing not disclosed in content

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