LACMA (Los Angeles County Museum of Art)

Business Profile

Core Value Proposition

LACMA provides a broad, immersive art museum experience in Los Angeles, featuring exhibitions, a large collection, conservation efforts, education programs, and public events that connect cultures from ancient times to the present.

Target Customer

General public including families, students, educators, researchers, and museum members; visitors planning a trip; NexGenLA youth members; educators and school groups (e.g., LACMA at Charles White Elementary School).

Key Differentiator

Largest art museum in the West with a wide-ranging program slate (exhibitions, conservation, publications, education, and public programs) and an ongoing campus expansion (David Geffen Galleries) complemented by on-site dining, store, and extensive community engagement.

Implementation Timeline

Value is realized through ongoing engagement; visitors can access exhibitions, programs, and campus updates over time. Specific implementation timelines are not provided in the content.

Pain Points

1Finding reliable information about hours, tickets, and directions and planning a visit.
2Accessing educational programs, internships, fellowships, and research resources.
3Locating dining options and campus amenities while visiting.

Key Features

1Exhibitions and permanent collection
2Conservation Center and publications
3Art + Tech Lab
4Public Programs, Fellowships & Internships
5Research Libraries and Community Programs
6LACMA Store and Membership programs
7Dining options and plan-your-visit information

Target Customer Industries

Competitive Advantages

1Largest art museum in the West with a comprehensive, multi-disciplinary program
2Extensive education, fellowship/internship opportunities, and public programs
3Conservation Center and Research Libraries support scholarship and preservation
4Ongoing campus transformation with the David Geffen Galleries and phased openings
5Integrated amenities (store, dining, accessibility) and diverse visitor services

Key Benefits

1Access to diverse art exhibitions and the museum’s permanent collection

2Educational programs, internships, and fellowships

3Conservation science and research libraries supporting scholarship

4Public programs, community engagement, and events

5Shop, dining options, and membership perks

Additional Product Information

Product Description

A major art museum offering exhibitions, collections, conservation, education programs, and community engagement in Los Angeles.

Target Market

Public museum visitors, families, students, educators, researchers, and museum members in Los Angeles and beyond; institutional partners and school groups.

Unique Value Proposition

A large, multi-faceted art institution combining a vast collection, dynamic exhibitions, active conservation and research programs, extensive educational offerings, and a major campus expansion to enhance cultural access.

Technical Requirements

N/A

Pricing Model

Pricing details not specified in the provided content; advance timed-entry tickets are available and can be purchased online, at the Ticket Office, or by phone.

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