LastPass

Business Profile

Core Value Proposition

LastPass provides password management and secure identity solutions for individuals and organizations.

Target Customer

Individuals, small businesses, enterprises, MSPs, educators, and organizations in finance, professional services, and legal sectors.

Key Differentiator

Enterprise-ready feature set including an Admin Console with Adoption Dashboard, Federated Login, and multiple authentication options (SMS, voice call, YubiKey) integrated with vault access and single sign-on (SSO) applications.

Pain Points

1Need to securely manage and store many passwords and credentials across teams and apps.
2Risk of credential theft, phishing, and other cybersecurity threats.
3Managing access across numerous apps and SaaS services (app sprawl).

Key Features

1Password management and secure password sharing
2Secure access and authentication across apps
3Admin Console with Adoption Dashboard
4Federated Login
5Multiple authentication options (SMS, voice call, YubiKey) and SSO integration
6SaaS Monitoring and password/username generation

Target Customer Industries

Competitive Advantages

1Enterprise-grade admin controls and governance
2Federated identity and SSO support
3Multiple MFA methods and native authenticator
4Cross-industry applicability with dedicated business/education offerings

Key Benefits

1Centralized password management

2Secure password sharing

3Secure access across applications and SaaS

4Federated identity and admin governance

5Multi-factor authentication options

Additional Product Information

Product Description

LastPass is a password management and security platform that provides password management, secure access, authentication, and related features for individuals and organizations.

Target Market

Individuals and businesses of all sizes, including Enterprise, Small Businesses, MSPs, Education Institutions, Financial Services, Professional Services, and Legal teams.

Unique Value Proposition

A comprehensive password management and identity security platform with enterprise-grade administration, federated identity, and varied authentication options across multiple teams and industries.

Technical Requirements

Cloud-based SaaS offering with an Admin Console; supports federated login; supports MFA options including SMS, voice, and YubiKey; integrates with vault and SSO applications.

Pricing Model

Pricing sections include Personal, Teams, Business, Families, and MSPs; marketing copy mentions Premium and Families discounts; exact pricing not provided in content.

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