Later
Business Profile
Core Value Proposition
Later provides influencer marketing and social media management solutions to drive real ROI for brands.
Target Customer
Brands and businesses seeking to enhance their influencer marketing and social media presence.
Key Differentiator
Later combines exclusive social data and technology with influencer marketing strategies to deliver comprehensive visibility across trends, performance, and affiliate sales.
Implementation Timeline
Customers can start seeing value with a 14-day free trial and full-service campaign support for immediate impact.
Pain Points
- 1Difficulty in discovering and recruiting the right influencers.
- 2Challenges in managing influencer campaigns and tracking performance.
- 3Need for transparency and real-time data on campaign outcomes.
Key Features
- 1Influencer search tool with over 10M vetted profiles.
- 2Social media management tools for content planning, scheduling, and auto-publishing.
- 3Social listening platform for trend spotting and competitor analysis.
- 4Integrated reporting and analytics for real-time performance tracking.
- 5Customizable influencer recruitment and communication management.
Target Customer Industries
Decision Makers
- 1Social Media Managers
- 2Agencies
- 3Creators
Client Results
- 1Higher return on ad spend than industry average.
- 2Significant engagement rate improvements.
- 3Increased earned media value and brand favorability.
Competitive Advantages
- 1Exclusive access to a 14M creator network with proven sales impact.
- 2Comprehensive real-time data and transparency on campaign performance.
- 3Ability to offer full-service strategies and execution support.
Key Benefits
Case Studies & Success Stories
El Pollo Loco Creator Campaign
A campaign that achieved 46M+ impressions, showcasing successful influencer engagement.
MacKenzie-Childs Allow-Listing Campaign
A holiday campaign that combined paid media with influencer marketing, resulting in a positive ROAS.
Zumiez Co-Branded Campaign
Delivered nearly 1 million impressions with a 6% engagement rate, demonstrating successful influencer sourcing.
Additional Product Information
Product Description
Later offers influencer marketing and social media management tools to enhance brand presence and drive ROI.
Target Market
Brands in retail, food & beverage, fashion & beauty, CPG, and e-commerce industries.
Unique Value Proposition
Combining technology and influencer marketing to offer data-driven insights and results-oriented strategies.
Technical Requirements
No specific technical requirements noted.
Pricing Model
Offers influencer marketing and social media management plans with a free trial available.
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