League of Legends

Business Profile

Core Value Proposition

League of Legends provides a free-to-play, team-based 5v5 MOBA where teams battle to destroy the enemy Nexus.

Target Customer

Video game players seeking a competitive, team-based MOBA experience; fans of champion-based strategy games; esports and competitive gaming enthusiasts.

Key Differentiator

Free-to-play access with a large roster of over 140 champions, multiple game modes, and a focus on 5v5 team combat on the Rift.

Implementation Timeline

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Pain Points

Key Features

15v5 MOBA gameplay on Summoner's Rift
2Choose your champion with defined roles (Assassins, Fighters, Mages, Marksmen, Supports, Tanks)
3Free-to-play access
4Multiple ways to play: Summoner's Rift, ARAM, Teamfight Tactics (TFT)
5Champion skins for personalization

Target Customer Industries

Competitive Advantages

1Free-to-play pricing model
2Large champion roster (over 140 champions) with role variety
3Multiple game modes and ongoing updates/patches (as evidenced by News and Patch notes sections)
4Popular 5v5 MOBA format with a clear objective (destroy the Nexus)

Key Benefits

1No upfront cost to get started (free to play)

2Deep strategic, champion-based team combat

3Extensive champion roster with role diversity

4Multiple modes for varied gameplay and experiences

Additional Product Information

Product Description

League of Legends is a team-based game with over 140 champions to make epic plays with. Play now for free. It features a 5v5 MOBA format where teams battle to destroy the enemy Nexus and offers multiple ways to play, including Summoner's Rift, ARAM, and Teamfight Tactics.

Target Market

Gamers and esports audiences who enjoy competitive, champion-based team strategy and free-to-play titles.

Unique Value Proposition

Free-to-play, highly popular 5v5 MOBA with a large champion roster and multiple game modes that continuously evolves through updates.

Pricing Model

Free to play

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